Sugro UK hosts highly successful 2024 Business Convention

Sugro UK, the member-owned buying and marketing group, once again hosted its annual overseas Business Convention. This year it was held in numerous locations throughout India.

This highly successful event marked another milestone for the Group, delivering substantial incremental growth with almost 10 million cases purchased during a three-month incentive period, benefiting both Members and Supply Partners alike.

The convention brought together over 80 Members and Suppliers for a mix of formal and informal oneto-one business sessions, fostering strong networking opportunities and bolstering the marketplace. Feedback from attendees highlighted the exceptional value of face-to-face interaction, emphasising how these events continue to strengthen the Sugro ‘Family’ dynamic.

Beyond business discussions, Sugro UK extended its impact through a meaningful charitable initiative tied to the location of this year’s convention. As part of its commitment to giving back to the communities hosting their events, Sugro UK, alongside Supply Partners—Red Bull, Suntory Beverages, Britvic and AG Barr—made a significant donation to support the CSR Project Jaisalmer.

The project will help renovate the Government Upper Primary School in Jaisalmer, which has been neglected by authorities for many years and lacks basic sanitary facilities. Established in 1964, the school serves 100 pupils, who urgently need improved conditions.

Sugro’s donation will directly support the renovation of sanitation facilities for both boys and girls, ensuring a healthier and more dignified learning environment for the children. This project will make a massive different for all pupils, but for the girls, in particular, whose school attendance rates significantly drops due to period poverty (According to Dasra, 23 million girls drop out of school every year in India due to a lack of menstrual hygiene management facilities in schools).

Emma Senior, Managing Director at Sugro UK, commented, “This was a record year of attendees for the Sugro Convention and the feedback from members and suppliers alike has been incredible. It was fantastic to see so many new faces, with some suppliers attending for the first time.

My personal highlight was cutting the ribbon on the toilets in the Jaisalmer school. We had a resounding welcome from the children, their teachers and the leaders from the town. Their appreciation was certainly felt by all of us.”

Yulia Petitt, Head of Commercial & Marketing added: “Sugro has had 18 consecutive years of growth and continue with its strong performance in 2024 with the year-to-date growth of +15% compared with the same period in 2023. With some excellent business opportunities being discussed between Members and Suppliers during the convention trip, there is no doubt that the Group will continue with its remarkable performance this year.

"As always, the convention trip was delivered with very high standards and some fantastic feedback from our Members and Suppliers. It was great to see how the event once again brought the Sugro ‘Family’ together, this time in the incredible setting of India.”

Looking ahead, Sugro UK is committed to hosting more successful events both locally and internationally. With its continued focus on business excellence and charitable initiatives, Sugro will keep supporting its Members and Supply Partners while driving growth, innovation, and community impact in the wholesale sector.