Wholesale buying and marketing group Sugro UK, owned by its 90 wholesale members, with a combined turnover of £1.8 billion, has successfully launched their retailer guide aimed at providing category guidance and seasonal advice, as well as important updates on legislation, based on expert and statistical research and data.
Drive Your Sales has been developed with a view to increase awareness amongst Retailers as well as provide guidance and educational support on ways to maximise profit and revenue by learning about changes in consumer behaviour during key periods and how these behavioural trends can be accommodated to raise revenue for both Retailers and Wholesalers.
The first edition is packed with valuable advice and useful tips to help independent retailers grow their business in a challenging marketplace as well as key insight on Easter and Ramadan products that Retailers are encouraged to stock to maximise their sales and profit. Sugro wholesale members already work closely with independent retailers to ensure that they are stocking the correct core range to maximise sales and profit and Sugro Head Office Team are confident that Drive Your Sales initiative will provide further support that Retailers are looking for. This initiative will further enhance B2B relations between wholesalers and their retailers.
“Sugro has had 17 consecutive years of growth and it continues with its strong performance in 2023, with year-to-date growth of 31 per cent, compared to the same period in 2022,” said Sugro’s Head of Commercial and Marketing, Yulia Petitt. “We at Sugro are committed to ensuring that our members have access to all necessary tools and technology that would allow them to compete in this challenging marketplace. We continue investing in technology and bespoke digital solutions for the Group. We already offer All-In-One B2B E-commerce Solution, we have recently launched Open Banking and B2B WhatsApp as well as Sugro Insight Service (SIS) platform, in partnership with TWC.
“With Sugro members supplying to over 16,000 Retailers nationwide, the new Drive Your Sale initiative seems to be the next logical step for the Group take to further enhance its digital offering even further. We are very pleased with the first magazine edition and thankful to all Suppliers who have supported the launch. Sugro will also be launching a Drive Your Sales portal in April 2023. Full detail will be available soon, but for now watch this space!”
