Sugro UK launches digital signage solution for members

Sugro UK, UK's leading buying group, today (6) announced the launch of its digital signage solution for members, following a highly successful implementation with TB Cash & Carry, marking a significant step forward
in enhancing the shopping experience for their customers.

This was made possible through the collaborative support from digital signage experts Add Vision. The newly installed digital screens are set to significantly enhance the way Sugro members can communicate with their customers. These screens will provide dynamic and engaging content, including the latest promotions, special offers, NPD, and product information, ensuring that customers are always informed about the best deals available in real-time. The initiative aims to streamline operations, improve customer engagement, and drive sales growth.

Sugro UK is proudly owned by its 90 plus independent wholesale members, with a combined turnover of over £2.5 billion.

Yulia Petitt, Head of Commercial and Marketing at Sugro said: “Partnership with Add Vision is a fantastic opportunity for the Group to further enhance digital capability as well as optimise advertising and promotional campaigns, Digital Signage offering will further strengthen the Group Retail Club mechanic via enhanced execution excellence and in-store theatre whilst giving suppliers an opportunity to increase sales and distribution though compliance and execution.

"In partnership with our supply partners, we are delighted to be able to offer digital screens to the Members of the Group free of charge. TB Patel is the first member of the Group to go live with the newest initiative with more Members coming on board within the next few months.”

Sital Patel, Managing Director at TB Cash & Carry, added, “Sugro UK's launch of digital screens has been a game-changer for us at TB Cash and Carry. It has significantly enhanced our in-store marketing capabilities, allowing us to engage with customers more effectively and promote our products dynamically. We are very excited about the potential this technology brings to our business."