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Sugro UK launches digital signage solution for members

Sugro UK launches digital signage solution for members

Sugro UK, UK's leading buying group, today (6) announced the launch of its digital signage solution for members, following a highly successful implementation with TB Cash & Carry, marking a significant step forward
in enhancing the shopping experience for their customers.

This was made possible through the collaborative support from digital signage experts Add Vision. The newly installed digital screens are set to significantly enhance the way Sugro members can communicate with their customers. These screens will provide dynamic and engaging content, including the latest promotions, special offers, NPD, and product information, ensuring that customers are always informed about the best deals available in real-time. The initiative aims to streamline operations, improve customer engagement, and drive sales growth.


Sugro UK is proudly owned by its 90 plus independent wholesale members, with a combined turnover of over £2.5 billion.

Yulia Petitt, Head of Commercial and Marketing at Sugro said: “Partnership with Add Vision is a fantastic opportunity for the Group to further enhance digital capability as well as optimise advertising and promotional campaigns, Digital Signage offering will further strengthen the Group Retail Club mechanic via enhanced execution excellence and in-store theatre whilst giving suppliers an opportunity to increase sales and distribution though compliance and execution.

"In partnership with our supply partners, we are delighted to be able to offer digital screens to the Members of the Group free of charge. TB Patel is the first member of the Group to go live with the newest initiative with more Members coming on board within the next few months.”

Sital Patel, Managing Director at TB Cash & Carry, added, “Sugro UK's launch of digital screens has been a game-changer for us at TB Cash and Carry. It has significantly enhanced our in-store marketing capabilities, allowing us to engage with customers more effectively and promote our products dynamically. We are very excited about the potential this technology brings to our business."

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Indies: It’s criminal police and government turn blind eye to shoplifting

Independent retailers are demanding tougher police action, more bobbies on the beat and harsher punishments as shoplifting levels reach an all-time high, a new survey reveals.

A whopping ninety-one per cent of respondents to a survey conducted by the Federation of Independent Retailers (the Fed) called for more police patrols on streets, while a similar number - 90 per cent - said that shoplifters should be handed harsher sentences.

Seven out of 10 respondents (72 per cent) said their stores had experienced shoplifting, break ins and damage to property, while they and their staff had been physically or verbally threatened.

Just under half of respondents (47 per cent) said they and their employees had been threatened or had suffered abuse and violence when asking for proof of age ahead of selling an age-restricted product.

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The results of the Fed’s survey came as new figures from the Office of National Statistics revealed that shoplifting was at a record high, with almost half a million offences recorded last year.

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“Inadequate responses from the police and a slap on the wrist for offenders means that shoplifting is soaring, and offenders are becoming more aggressive and brazen,” said Fed National President Mo Razzaq.

“From the responses we received, it is clear that real action is needed by police, by courts and by the government to stem the overwhelming tide of crime against retailers and their staff. Everyone deserves to feel safe at work and for their businesses to be protected against criminals.

“Fed members are also sending a clear message that one of the catalysts for verbal and physical abuse in stores is asking for proof of age before selling an age restricted product. If the government presses ahead with its plans to phase out smoking and vaping through a progressive ban to gradually end the sale of tobacco products across the country, independent retailers will be subject to even greater levels of violence, abuse and theft.”

Calling for action from the government and not just words, Mr Razzaq continued: “Without effective deterrent, criminals and opportunistic members of the public will continue to commit crimes.”

According to Ministry of Justice statistics, during the year to March 2024, 431 fines were handed out for retail theft under £100, while Home Office statistics for the same period show that 2,252 cautions were accepted for shoplifting.

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