Sugro UK member honoured with King’s Award for Enterprise

Sugro UK member and Brand Factory Ltd board director Tony Cox has been awarded The King’s Award for Enterprise – International Trade 2024, in recognition of his outstanding achievements in global trade.

The prestigious award was presented during an on-site ceremony held recently at their Aylesbury location, honouring all 84 staff members who have contributed to the company's success. The presentation was made by Countess Howe, His Majesty’s Lord Lieutenant of Buckinghamshire, and received by Tony Cox and Dilip Vithlani on behalf of the Brand Factory team.

Also in attendance were notable local and national figures, including Councillor Alan Sherell, Mayor of Aylesbury, Laura Kyrke-Smith, MP for Aylesbury, Councillor Mimi Harker, and Carl Wood, National Trade Director of NatWest Bank.

The King’s Award for Enterprise is a highly respected accolade, considered by a committee chaired by His Majesty, The King. The award recognises companies that demonstrate exceptional achievement in international trade, underpinned by a strong, value-led ethos and commitment to ensuring that all employees can contribute and succeed.

Companies that achieve the award must demonstrate sustained growth relative to their size and market sector. Brand Factory Ltd, a leading player in the FMCG market, was acknowledged for its role as a global market leader and trusted partner across numerous international markets. As a recipient of The King’s Award, Brand Factory Ltd now has the privilege of using The King’s emblem on its business documentation for the next five years, further enhancing its reputation within the industry.

Commenting on the award, Cox said, “We are extremely honoured with this fantastic achievement and incredibly thankful for recognising our excellence in International Trade. On receiving this prestigious award, we would like to extend our immense gratitude to all our invaluable customers, suppliers, and dedicated employees for their contribution.

"Together, we have reached the new heights! We look forward to continuing our partnership and reaching even greater milestones together in the future.”

Brand Factory Ltd, known for their tagline “All Brands in One Place”, started trading in Watford in 2018 before relocating to Aston Clinton, Aylesbury in 2019. Since then, they have grown to become a significant force in the global FMCG sector, continuing to lead the way in international trade.