Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, are delighted to share that they have participated in the Alice Charity’s Easter Appeal for 2025.
Established in 2011, Alice Charity supports vulnerable and disadvantaged families across Stoke-onTrent and Newcastle-under-Lyme.
They provide a variety of services, including running a food bank, delivering educational resources, and providing advocacy and mentoring to help to change lives and create strong foundations for people. Alice Charity helps families facing a variety of issues including isolation, the effects of post-natal illness, disability, mental health issues, bereavement, multiple births, poverty, or financial difficulties.
They also run a Big Cup scheme comprising weekly parent and toddler group play group sessions, along with a People’s Pantry Scheme which provides a three-day emergency supply of food, baby products and toiletries to local families in need.
Overall, Alice Charity works to break the poverty cycle, improve lives, and change communities.
This Easter, the Alice Charity are collecting Easter Egg donations to distribute to families in need across Stoke-on-Trent and Newcastle-under-Lyme.
Sugro UK Staff and Supply Partners were keen to support this wonderful cause, and in addition to a wide variety of Easter Eggs, chocolates and confectionery donated by both Sugro staff and Supply Partners, Supply Partners also generously contributed an impressive total of £600 in monetary donations for the charity.
Sugro UK are very grateful to Beech’s Fine Chocolates Ltd, Coca Cola Europacific Partners, Haribo, Swizzels Maltow Ltd, Valeo Snackfoods Ltd, Vimto Soft Drinks, and PepsiCo UK Walkers Snacks Ltd for their generous contributions.
Heather Sheldon, CEO of The Alice Charity, said. “The support provided enables more children to have a happy, and safer childhood with the opportunities to thrive. We are immensely grateful for being trusted by such a well-established and respected organisation. Together we create positive change.”
Sugro UK’s Head of Commercial and Marketing, Yulia Petitt, added, “I would like to say a huge thank you to the Sugro Team and our Supply Partners for their generous contribution.
"We are incredibly proud to support such a fantastic local charity where Heather and her Team are working incredibly hard to make a difference to families and children within the area.”
