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Sugro UK partners With Xpress Fuel

Sugro UK trials new pre-sell campaign
Sugro UK trials new pre-sell campaign
Sugro UK

Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, today (17) announced the expansion of its procurement services to members with the addition of Xpress Fuel as a new partner to the group.

Xpress Fuel offer cost savings on fuel via Fuelcard transactions and Bulk fuel Discounts.


Recognising the need to address climate change, they offer carbon offsetting options on all of their fuel cards and bulk purchases. Customers have the opportunity to reduce their carbon footprint and, in recognition of their efforts, receive a monthly certificate outlining their contributions to environmental preservation.

Sugro members will be able to save an average of between 10 per cent and 15 per cent on fuel by using Xpress Fuel cards across their delivery and sales fleet.

Bulk fuel deliveries across a number of fuel and lubricant product types offers a more streamlined process for members to purchase at competitive pricing.

Brett Tidmarsh, New Business Developer at Xpress Fuel, said, “At Xpress Fuel, we are excited to collaborate with Sugro UK’s members and look forward to the opportunity to provide costeffective, reliable and efficient fuelling solutions.

"Our team is committed to building strong, lasting partnerships and supporting the growth and success of every member in the network”.

Sue Hubber, Business Development Manager (South) at Sugro UK, added, “This is a great opportunity for Sugro members to benefit from real-time cost savings when energy and fuel costs are at a premium.

"The range of services offered by Xpress Fuel enables all members to gain from this partnership.”

This partnership came close on heels of Sugro UK's another announcement that the buying group has successfully trialed the first-of-its-kind pre-sell campaign, Sugro WhatsApp E-Presell, using a wholesaler R&I Jones.’s WhatsApp channel.

Under the trial, messages encouraging pre-sell orders for KP Snacks’ McCoy’s Hot ‘n’ Spicy crisps were sent out to R&I Jones customers, allowing retailers to tell a wholesaler how many boxes of the product they would like to purchase.

The entire process was completed within the WhatsApp message, with only a few taps needed for a retailer to record the quantity of products they would like to order, and their customer number.

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