Sugro UK’s Digital Signage Solution now available to retail stores

Following the highly successful implementation of the Digital Signage Solution with TB Cash & Carry in two of their cash and carry depots, Sugro UK, the leading buying group, today (10) announced a further expansion of its digital
signage solution to its Members Retail Stores.

The first installation took place across several retail stores of its long-standing member - O’Reilly’s Wholesale. This initiative marks another significant step forward in enhancing the shopping experience for consumers at retail stores.

With the collaborative support of digital signage experts Add Vision, Sugro UK continues to lead the way in improving the direct to consumer in-store communication. The newly installed digital screens at O'Reilly's Wholesale retail stores are set to revolutionise the way Sugro members and retailers interact with their customers.

These state-of-the-art screens provide dynamic and engaging content, including the latest promotions, special offers, new product developments (NPD), and essential product information. This ensures customers are always informed about the best deals available in real-time, thereby enhancing their shopping experience.

By utilising advanced digital technology, O'Reilly's Wholesale can deliver personalised and captivating content that resonates with customers across their retail stores, fostering loyalty and driving repeat business as well as NPD and core range uptake for their supply partners.

Sugro UK is proudly owned by its 90 plus independent wholesale members, with a combined turnover of over £2.5 billion. The group was recently voted No.1 across all buying groups in the recent Advantage Group Survey.

Yulia Petitt, Head of Commercial and Marketing, Sugro UK said: “I am absolutely thrilled to move to the next stage of the project with the Digital Signage Solution now being available to Retailers via Sugro Members. Digital Signage offering will continue to further strengthen the Group Retail Club mechanic via enhanced execution excellence and in-store theatre. It’s a great initiative for both our Members and Supply Partners.

"I have no doubt that the roll out of digital screens in retail stores will lead to increased sales and distribution though compliance and execution.”

Derek O’Reilly, Managing Director, O’Reilly’s Wholesale added, “This visual tool will be an informative feature in the store demonstrating a range of products available for the consumer to purchase within the shop. It can only be a positive advertising strategy for the retailer to increase their sales.”