Sugro welcomes new member

Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, has announced the expansion of its membership with the addition of Jambo Supplies Ltd as a new member to the group.

Jambo Supplies has added £26 million in excess to the group’s existing buying power of over £2.5 billion, state recent reports.

Jambo Supplies Ltd, based in Buckinghamshire, has over 30 years of trading history, supplying a wide range of organic and branded non-food products to an extensive customer base of cash & carries, and delivered wholesalers.

The strategic collaboration will provide the wholesaler with access to Sugro’s extensive product portfolio, marking a step towards Jambo Supplies’ ambition to expand and enhance their inventory of confectionery, crisps & snacks, soft drinks, grocery, and toiletries products to cater to growing customer demand.

Meghnaben Patel, Director at Jambo Supplies Ltd, commented, “We are excited to become a part of Sugro UK and to collaborate with like-minded companies who share our dedication to excellence. This membership opens up a world of possibilities for us, enabling us to leverage collective expertise and resources to drive growth and deliver even greater value to our customers.”

Meanwhile, the buying group continues to deepen its investment into data insights with Sugro Insight Service (in partnership with TWC) following the introduction of a new customer split functionality.

By identifying nine distinct customer types including retail outlets, forecourts, On Trade establishments, and Cafe?/QSR businesses, Sugro Insight Service enables suppliers to delve into category and product performance specific to each customer segment.

Suppliers can now gain in-depth insights into the performance of their categories and products at a granular level, allowing them to customise their marketing strategies and campaigns to cater to the specific needs and preferences of each customer segment.

Tanya Pepin, Managing Director, TWC added, “Sugro shares our vision for a sector that is data-led, and it is a pleasure to collaborate with them. We’re thrilled to see the progress Sugro Insight Service is making, and as it continues to evolve, we’re excited to welcome more members on board."