PVM lollipop brand Chupa Chups, with UK sales value of £13m, has a raft of sweet activity planned in the coming months.
After the runaway success of its debut TikTok campaign for Halloween last year, Chupa Chups has once again enlisted the help of influencers from the world of beauty, comedy, and fashion to create light-hearted tongue-in-cheek videos, this time to promote their "How to Open" campaign. This content will "educate" Chupa Chups fans on the easiest way to remove the sometimes tricksy wrappers.
To further amplify the brand, Chupa Chups has partnered with lastminute.com to offer a competition to win a £1,000 holiday voucher and Chupa Chups holiday merchandise, including beach towels, beach balls and a branded suitcase filled to the brim with Chupa Chups – the perfect on-the-go sweet treat for a long summer car journey or relaxing by the pool.
“In the past we have seen great results for Chupa Chups on TikTok - our last Halloween campaign performed frightfully well, with an impressive brand recall rate of 42.6 per cent against a benchmark of 13 per cent, so it made perfect sense to continue on this platform with another light-hearted and creative campaign that fits in with the fun personality of the brand," said Kate Howe, Brand Manager of Chupa Chups UK.
“This campaign and our partnership with lastminute.com will also promote the introduction of Chupa Chups’ new paper sticks, which will replace the majority of plastic sticks in the UK market by the end of the year. By replacing plastic lollipop sticks with paper sticks, we expect to eliminate around 5k metric tons of plastic per annum. This measure is the next step in Perfetti Van Melle’s Reduce, Recycle, Recover program, which aims to eliminate plastic in packaging wherever possible.”
