Skip to content
Search
AI Powered
Latest Stories

Sunak faces strong backlash over upcoming ban on ‘buy one get one free’ deals

Sunak faces strong backlash over upcoming ban on ‘buy one get one free’ deals
iStock image
Getty Images/iStockphoto

Prime minister Rishi Sunak is facing a Tory backbench backlash after Downing Street confirmed that it is pressing ahead with plans to ban ‘buy one get one free’ (BOGOF) supermarket deals despite its own predictions it will barely reduce calorie intake.

As the ban is set to come into effect from October, Sunak is now facing a backlash from its own backbench as the Department for Health and Social Care’s (DHSC) own research found the plans would cause a minimal reduction of daily calorie consumption, The Telegraph reported.


In 2020, a Department for Health impact assessment regarding the banning of buy one, get one free deals suggested adult men would only consumer 3.7 calories less than under current conditions.

MPs accused the government of peddling “nannying nonsense” and curbing individual freedoms at a time when hard-up families are struggling to put food on the table.

“Ending these deals will only mean the poorest people pay more for the same food – and nobody will get thinner,” reports quoted Tory MP Ben Bradley as saying. “Governments shouldn’t decide how supermarkets set their prices. So – let’s not!”

Fellow Conservative backbencher Greg Smith added, “What we eat should be a matter for individuals, taking personal responsibility. This sort of nannying nonsense should be rejected, especially when analysis shows the only impact it will have is on people’s pockets, not calorie intake.”

Conservative backbencher Philip Davies called the idea “utterly bonkers” policy devised by Boris Johnson and demanded it to be scrapped. He called it “one of the landmines he [Mr Johnson] left behind”.

Christopher Snowdon, of the Institute of Economic Affairs free market think-tank, said, “The Government’s own impact assessment predicts that banning these deals will reduce calorie consumption by the equivalent of one grape a day. Repealing this policy at a time when food inflation is nearly 20 per cent has to be the biggest no-brainer in British politics today.”

A spokesman for Prime Minister Rishi Sunak said: “As ever, with our approach to obesity, we know that it is a cumulative impact rather than just looking at a policy in isolation. We have taken a concerted approach to dealing with obesity, which costs the NHS billions of pounds a year, and we will continue to do so. It is important not to look at a single policy on this … There’s no plan to change our approach.”

More for you

VApril 2025 UKVIA campaign poster promoting vaping as a quit-smoking tool
Photo: iStock

Vape awareness campaign to begin amid record-high misperceptions

VApril, the largest and most successful vape awareness campaign in the world, is returning for its eighth year amid record-high misperceptions around vaping and stop smoking tool.

Created by the UK Vaping Industry Association (UKVIA), the initiative comes at a critical time for the UK vaping sector, with half of smokers wrongly believing vaping is as harmful - or worse - than smoking.

Keep ReadingShow less
Tŷ Hywel launch of 2025 ACS Welsh Local Shop Report on March 26
iStock image

New report shows value of Wales' convenience stores

Almost all convenience stores in Wales engaged in some form of community activity last year, shows a latest report, shedding light on the value that Wales’ 3,000+ convenience stores provide as community hubs, local employers of over 26,000 people, and significant contributors to the Welsh economy.

Association of Convenience Stores (ACS) has officially launched its 2025 Welsh Local Shop Report, celebrating the key contributions that Welsh convenience stores make to their communities.

Keep ReadingShow less
UK inflation at 2.8% in Feb 2025 before Rachel Reeves’ budget speech
iStock image

Inflation dips as experts warn of  future spikes

British inflation slowed more than expected in February, bringing some relief to consumers ahead of a likely new pick-up in price growth and to finance minister Rachel Reeves before her budget update speech today (26). However, analysts have warned that it inflation will be pushed again soon due to costs arising from the Budget.

Consumer prices rose by 2.8 per cent in annual terms in February after a 3.0 per cent increase in January, the Office for National Statistics said, as clothing and footwear prices fell for the first time in more than three years.

Keep ReadingShow less
Fever-Tree premium mixers being served at an upscale London bar

Fever-Tree maintains market leadership despite shifting consumer trends

Fever-Tree range

Fever-Tree reports strong revenue growth

Premium mixer brand Fever-Tree saw its revenue growth accelerate to 7 per cent in the second half of its financial year to 31 December, helping it recover from a wet start to the summer season in 2024.

The firm’s total revenue was up 4 per cent to £364 million over the 12-month period, despite a 3 per cent drop to £111.1m in the UK, where low consumer sentiment and a declining gin category hit demand for its products.

Keep ReadingShow less
Co-op member shops for Aldi price-matched essentials like 85p milk in 2025 campaign
Photo: iStock

Co-op joins in Aldi price match race

Co-op is stepping up the price war in the convenience sector by rolling out its version of the Aldi price match pledge, which has been adopted by several of the supermarket multiples in recent years.

From Wednesday (26), the Co-op will start matching the discounter’s prices on over 100 everyday essentials, including fresh fruit, milk, eggs and bread.

Keep ReadingShow less