Sunmagic Juices, the company behind popular soft drinks and juice drink brandsThe Village Press. Hydra Juice and Sunmagic, is launching a four-pack multipack range of its Daymer Bay Mocktails to wholesalers and retailers, following the range’s successful 2023 on-trade launch.
The Daymer Bay Mocktail multi-packs come in three varieties, Classic Mojito, Passion Fruit Martin and Strawberry Daquiri. With their striking 250ml single-serve glass bottles, sophisticated flavours, high-juice real fruit blends and a touch of indulgence, Daymer Bay’s Mocktails offer consumers a bar-quality experience, perfect for enjoying on their own as a mocktail, with the added option to be mixed with spirits as the delicious base for a host of cocktails.
“The new Daymer Bay Mocktail multipacks are perfect for the core mocktail consumers in the UK, many of which are younger consumers who are actively reducing their alcohol consumption for physical and mental wellbeing reasons, and choosing not to drink it at home or when they go out," said Andy Lewis, Marketing Controller at Sunmagic Juices. "The proportion is highest among 18 to 24s, with one in three Gen Z’s claiming to be teetotal. They are also more likely to seek out innovative and exciting beverage options that align with their lifestyle choices, especially in eye-catching, stylish bottles like Daymer Bay. Three in five (61 per cent) UK consumers say, when it comes to adult soft drinks and non-alcoholic drinks, they want a better range of options wherever they are, and Daymer Bay Mocktails’ success to date is clear evidence of that.”
The Daymer Bay range also includes premium juices and still lemonades, and contains no artificial preservatives, colours, flavourings or allergens. Daymer Bay addresses the growing environmental concern surrounding plastic, with its glass bottles being 100% recyclable, appealing to the growing number of consumers concerned about sustainability, with 53 per cent of UK consumers wanting to reduce their plastic usage. They are made in the UK at Sunmagic Juices’ own glass bottle production site,
Sunmagic Juices are supporting the Daymer Bay Mocktails retail multipacks through marketing activities and advertising opportunities, including instore activation and social media, and work with influencers. in April, Daymer Bay Drinks will be on stand N281 at the Farm Shop & Deli Show at the NEC in Birmingham.
Daymer Bay Mocktails Classic Mojito, Passion Fruit Martini and Strawberry Daquiri, 4 x 250ml multipacks are available to order from April.
