Sunmagic Juices are reinforcing their extensive juice offering with the addition of four new 500ml juice drinks with on-trend and great-tasting flavours aimed at the Gen Z consumer base. Available now through wholesalers, the new INSPO sub-range contains around five per cent juice, and are sold in 500ml rPET bottles,
The new Sunmagic INSPO range includes Citrus Smash, a zesty and zingy citrus blend including Orange and lemon juice: Berry Blast, a refreshing berry blend including blueberry and raspberry juice: Tropical Punch, a vibrant, tropical medley of pineapple and lychee juice: and Ruby Crush, a refresh of Sunmagic’s popular Summer Sensation juice drink - a mouth-watering juice blend including strawberry, redcurrant and cherry juices.
The Sunmagic INSPO range launch comes as the demand for lower juice content juice drinks continues to grow, driven by more consumers looking for hydrating soft drinks that contain less sugar but don’t compromise on taste.
“The Sunmagic INSPO range launch timing is perfect,” said Marketing Controller Andy Lewis, “with Nielsen’s latest market information showing sales of juice drinks growing in volume terms. Consumer interest is strong in new flavours, which drive engagement and sales. Also, the growing focus on health and wellness makes juice drinks an attractive option for shoppers looking to reduce their sugar intake.”
Juice drinks’ appeal is very broad. The biggest users are younger consumers, with 84 per cent of 16-24-year-olds and 88 per cent of 25-34-year-olds consuming them. 91 per cent of parents, especially with children under 18, also consume juice drinks, highlighting their family appeal. These shoppers are likely to be attracted to the new INSPO juice drinks for their perceived health benefits and convenience as an on-the-go family-friendly option.
Lewis added: “With a delicious range of flavours to give consumers flavour inspiration beyond some of the plainer flavours of the current market, these new juice blends offer great-tasting and hydrating drinks. The INSPO range’s fun, modern look and brand name will appeal strongly to the younger, Gen Z consumer base who demand more from their drinks in terms of taste and appearance, and have grown up inspired by social media and taking their INSPO from tiktok, Instagram and many influencers. Hence our message to them – Why Wait for INSPO? Taste it!”
Backed by a social media campaign starting in April, the Sunmagic INSPO range launches into wholesalers in April 2025.
