Sunny new look for Thatchers Cloudy Lemon cider

Thatchers Cloudy Lemon cider has been given a vibrant new look. The refresh brings the brands’ appearance in line with the whole family of fruit ciders offered by the Somerset-based cider-makers, while maintaining the same great taste.

The eye-catching new four pack will be hitting store shelves this week, ready for customers looking for a refreshing cider.

The revitalised branding brings the Thatchers fruit cider range together, giving it a family range feel, while each flavour retains its unique personality. The new look is consistent with Thatchers’ latest fruit cider branding, including Thatchers Apple & Blackcurrant and Thatchers Blood Orange. It zings off the shelf, improving standout and helping consumers easily find their preferred brand. Thatchers Cloudy Lemon cider four-pack has grown by 9.2 per cent in the last 52 weeks in supermarkets and with a refreshed look and feel it is expected that this growth will continue.

Thatchers Cloudy Lemon is a naturally cloudy cider balanced with the zestiness of fresh lemon juice. At four per cent ABV, it’s a lightly sparkling cider, using dessert apples to give it a crisp, sweet taste finished with a refreshing, zesty zing.

“Lemons and blue skies go hand in hand!” said Yvonne Flannery, Head of Brands. “This new design adds a sense of depth and location to the branding, transporting you to the lemon grove with zesty colours and a warm Mediterranean vibe.

“It now sits clearly in our family of fruit ciders, claiming its place alongside our bold and exciting Blood Orange and Apple & Blackcurrant innovations. With a fresh new look, but same great taste, this branding will help existing customers find their preferred brand, while encouraging others to try this exciting flavour for the first time.”

Thatchers Blood Orange grew the category following its launch in 2022, becoming the best-selling fruit cider four-pack in supermarkets.

Thatchers Apple & Blackcurrant launched in Nov ’23 becoming the fastest growing new product launch in the cider category since Blood Orange, taking a top five fruit cider slot within just 12 weeks of being released. Initial results also suggest it is recruiting new shoppers to the category.