Skip to content
Search
AI Powered
Latest Stories

Sunny new look for Thatchers Cloudy Lemon cider

Sunny new look for Thatchers Cloudy Lemon cider
Thatchers Fruit Cider Cans May 2024 Copyright Neil Phillips Photo and Film Ltd
Neil Phillips

Thatchers Cloudy Lemon cider has been given a vibrant new look. The refresh brings the brands’ appearance in line with the whole family of fruit ciders offered by the Somerset-based cider-makers, while maintaining the same great taste.

The eye-catching new four pack will be hitting store shelves this week, ready for customers looking for a refreshing cider.


The revitalised branding brings the Thatchers fruit cider range together, giving it a family range feel, while each flavour retains its unique personality. The new look is consistent with Thatchers’ latest fruit cider branding, including Thatchers Apple & Blackcurrant and Thatchers Blood Orange. It zings off the shelf, improving standout and helping consumers easily find their preferred brand. Thatchers Cloudy Lemon cider four-pack has grown by 9.2 per cent in the last 52 weeks in supermarkets and with a refreshed look and feel it is expected that this growth will continue.

Thatchers Cloudy Lemon is a naturally cloudy cider balanced with the zestiness of fresh lemon juice. At four per cent ABV, it’s a lightly sparkling cider, using dessert apples to give it a crisp, sweet taste finished with a refreshing, zesty zing.

“Lemons and blue skies go hand in hand!” said Yvonne Flannery, Head of Brands. “This new design adds a sense of depth and location to the branding, transporting you to the lemon grove with zesty colours and a warm Mediterranean vibe.

“It now sits clearly in our family of fruit ciders, claiming its place alongside our bold and exciting Blood Orange and Apple & Blackcurrant innovations. With a fresh new look, but same great taste, this branding will help existing customers find their preferred brand, while encouraging others to try this exciting flavour for the first time.”

Thatchers Blood Orange grew the category following its launch in 2022, becoming the best-selling fruit cider four-pack in supermarkets.

Thatchers Apple & Blackcurrant launched in Nov ’23 becoming the fastest growing new product launch in the cider category since Blood Orange, taking a top five fruit cider slot within just 12 weeks of being released. Initial results also suggest it is recruiting new shoppers to the category.

More for you

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled a new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less