Suntory Beverage & Food launches new category advice website for indie retailers

Suntory Beverage & Food GB&I (SBF GB&I) has launched a new website for independent retailers: SimplySoftDrinks.

The website contains a wealth of information, advice and tools, including channel-specific planograms, to support retailers in driving their sales in the category. SimplySoftDrinks provides category advice for independent retailers, including convenience stores, forecourts, foodservice and health and fitness operators.

The new website is completely bespoke and features SBF GB&I’s latest insights, to give retailers the best snapshot of the soft drinks category. No login details are required – all the information is free to view at any time from any device, and will be updated regularly with the latest insight as it evolves.

“SimplySoftDrinks contains a vast amount of informationand tools for retailers but our vision for it really is quite simple, as its name suggests! It’s based on the perfect store being a place shoppers can find the products they want, presented in the best possible way to influence buying behaviour and grow retailers’ sales,” Matt Gouldsmith, Channel Director of Wholesale at SBF GB&I, said.

SimplySoftDrinks will include a category insight guide, including a look at the macro trends currently helping to grow the category, including health and wellbeing and sales spikes around events. There are ranging top tips, with actionable, channel-specific insights to maximise the growth opportunities, including online.

Retailers can also find advice on how to offer shoppers the right range of products and achieve visibility. There’s also information and the latest news from SBF GB&I’s popular range of brands, ranges and display materials.

Retailers can also find tailored advice around the latest market updates and legislation, such as the HFSS restrictions, to help with navigating broader challenges too.

“Retail is seeing unprecedented pressure at the moment, meaning every inch in store matters,” Gouldsmith said.

“With more than a third of retailers saying they want better impartial advice we have listened -and created this free website to help them drive sales and open up new occasions in store. If you’re an independent or symbol retailer in any channel, refreshing your chiller and maximising your sales is now quite literally at your fingertips, with the launch of SimplySoftDrinks.”