Suntory Beverage & Food GB&I has once again launched its winter charity drive, partnering with leading independent convenience retailers to support with stock donations to local communities and charities.
The campaign first launched in December 2020, when SBF GB&I worked with 40 retailers to donate cases of Ribena to causes important to them. This year the number is even greater, with 60 retailers donating over 30 pallets of Orangina stock to worthy causes across the UK – the equivalent of over 85,000 cans.
SBF GB&I said the charity drive is a key example of its key company value of Giving Back to Society which is deep-rooted within Suntory’s global purpose. Supporting and nurturing the communities that SBF GB&I is involved in has been part of the company’s ethos since Shinjiro Torii founded Suntory in 1899.
Fiona Malone, who owns Tenby Stores & Post Office, says this year’s charity giveaway was a brilliant way to give back to communities and causes close to retailers’ hearts.
“The past few years have been challenging for everyone and charities are under increasing pressure. These initiatives can deliver real benefits, and the kindness and partnership with SBF GB&I means we can provide further support for our local charity partners as well as the wider community,” Malone said.
Matthew Gouldsmith, channel director, wholesale at SBF GB&I, added: “Our retailers are at the heart of their communities and play a fundamental role in helping the people in their local area who need it most. Donating stock of our drinks is the least we can do to help support their efforts and live our company value of giving back to society”
The stock was delivered on 18 November and participating retailers will be donating to local charities in their communities over the next few weeks.
