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SBF GB&I powers up charity drive with Lucozade Energy Blue Burst donations

Suntory GB&I team with Lucozade Energy Blue Burst pallets for 2025 charity drive supporting UK community causes
Andy Marino
By Andy MarinoMar 21, 2025
Andy Marino
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Suntory Beverage & Food GB&I is ramping up its charity drive initiative in 2025 and has partnered with leading independent convenience retailers, wholesalers and foodservice teams to support with stock donations of its popular Lucozade Energy Blue Burst.

Following the success of last year’s Blucozade launch, SBF GB&I is offering retailers and operators the opportunity to share one of the most popular new drinks of 2024 with causes close to their hearts.

This charity drive sees over 60 retailers and 10 OOH operators sharing 112 pallets – equivalent to 177,000 drinks – with those directly in touch with their local communities to support great causes. It also ensures stock reaches these community groups in time for any upcoming spring or summer events.

These charity partnerships form part of SBF GB&I’s key company value of Giving Back to Society which is deep-rooted within Suntory’s global purpose. Since this initiative began in 2020, SBF GB&I has donated more than 260,000 drinks to worthy causes across the UK.

“I regularly work with my local community to help support ongoing initiatives,” said Julie Kaur, who owns Jules Convenience Store in Telford. “Partnering with SBF GB&I for stock donations is a fantastic way for us to further assist our charity partners.”

Louisa Newlove, Head of Sales at SBF GB&I, adds:“We always strive to support our retailers in the best way we can, recognising the value they bring to the heart of their communities. We are proud to partner with them to provide stock donations for many worthy causes, which align with our company value of giving back to society. We hope this initiative will be beneficial and timely ahead of any spring or summer events they have planned!”

Participating retailers and operators will be donating to local charities in their communities over the next few weeks.

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