Skip to content
Search
AI Powered
Latest Stories

Supercharge your summer sales with Guinness Lovely Drops

Supercharge your summer sales with Guinness Lovely Drops

Exclusive competition to win the ultimate in-store celebration with Guinness

Diageo-owned Guinness is launching an exclusive digital-first promotional platform, Lovely Drops, celebrating summer with prizes dropping every day until 1 August. From hot festival tickets to limited edition Kathi-Burke and Guinness-branded merchandise, the campaign will tap into culturally-relevant trends to keep shoppers wanting more. (Please note all entrants must be 18 and over.)

It’s not just shoppers who will be able to win prizes – it’s a summer of prizes for retailers too. To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration. The nationwide competition will see two retailers receive food, entertainment, decorations and branded merchandise to throw the ultimate summer street celebration for their communities.


Each winning retailer will be able to host a celebration unique to their community, kicking off with a full exterior makeover, featuring custom murals and Guinness branding brought to life through a local street artist’s unique style.

To enter the competition, retailers simply have to sign up to Diageo One and request the Guinness Summer All Year-Round POS to be entered into the draw.

Following a successful summer for Guinness last year, thanks to the brand’s investment in driving relevancy among its target audience, and consumer demand for a cold pint of Guinness. This year, the brand is continuing on that journey with dedicated support for the impulse channel through tailored activations. Now makes the perfect time for convenience retailers to capitalise via this fun seasonal campaign.

“This summer we are taking our ‘Lovely Drops’ campaign on the road and to the doorsteps of convenience retailers nationwide," David Mills, Commercial Sales Manager, Diageo. "We know that these stores, and the retailers who run them, are integral to their communities. So, we want to give back by transforming their store-fronts in time for summer to give them the opportunity to celebrate with their customers. We have collaborated with a number of retailers from the Retailer Inner Cirkle group during early ideation stages to make this campaign unmissable. We just want to say a huge thank you to them for providing their invaluable insight which has truly helped shape the campaign, from POS development right through to execution. We can’t wait to see how our retailers plan their celebrations and deliver stand-out experiences for their customers.”

To enter the Lovely Drops retailer competition, convenience retailers must log on or sign up via the Diageo One app and request their POS kit between 16 July 2024 at 00.00am and 4 August 2024 at 23:59pm. Winners will be contacted via email and follow up phone call within 24 hours of being randomly selected. For full terms and conditions please contact: guinnesslovelydrops@cirkle.com*.

*Retail businesses UK 18+. Opens16th July 2024 at 00.00 closes 4th August 2024 at 23:59. Purchase not necessary. Sign up to Diageo One app necessary to enter draw.2 winners total. Winners to receive access to food and music suppliers as well as Guinness branded items and decorations for use as POS to throw an exclusive in-store summer celebration. Promoter: Diageo plc 16 Great Marlborough Street London W1F 7HS.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less