Supercharge your summer sales with Guinness Lovely Drops

Exclusive competition to win the ultimate in-store celebration with Guinness

Diageo-owned Guinness is launching an exclusive digital-first promotional platform, Lovely Drops, celebrating summer with prizes dropping every day until 1 August. From hot festival tickets to limited edition Kathi-Burke and Guinness-branded merchandise, the campaign will tap into culturally-relevant trends to keep shoppers wanting more. (Please note all entrants must be 18 and over.)

It’s not just shoppers who will be able to win prizes – it’s a summer of prizes for retailers too. To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration. The nationwide competition will see two retailers receive food, entertainment, decorations and branded merchandise to throw the ultimate summer street celebration for their communities.

Each winning retailer will be able to host a celebration unique to their community, kicking off with a full exterior makeover, featuring custom murals and Guinness branding brought to life through a local street artist’s unique style.

To enter the competition, retailers simply have to sign up to Diageo One and request the Guinness Summer All Year-Round POS to be entered into the draw.

Following a successful summer for Guinness last year, thanks to the brand’s investment in driving relevancy among its target audience, and consumer demand for a cold pint of Guinness. This year, the brand is continuing on that journey with dedicated support for the impulse channel through tailored activations. Now makes the perfect time for convenience retailers to capitalise via this fun seasonal campaign.

“This summer we are taking our ‘Lovely Drops’ campaign on the road and to the doorsteps of convenience retailers nationwide," David Mills, Commercial Sales Manager, Diageo. "We know that these stores, and the retailers who run them, are integral to their communities. So, we want to give back by transforming their store-fronts in time for summer to give them the opportunity to celebrate with their customers. We have collaborated with a number of retailers from the Retailer Inner Cirkle group during early ideation stages to make this campaign unmissable. We just want to say a huge thank you to them for providing their invaluable insight which has truly helped shape the campaign, from POS development right through to execution. We can’t wait to see how our retailers plan their celebrations and deliver stand-out experiences for their customers.”

To enter the Lovely Drops retailer competition, convenience retailers must log on or sign up via the Diageo One app and request their POS kit between 16 July 2024 at 00.00am and 4 August 2024 at 23:59pm. Winners will be contacted via email and follow up phone call within 24 hours of being randomly selected. For full terms and conditions please contact: guinnesslovelydrops@cirkle.com*.

*Retail businesses UK 18+. Opens16^th July 2024 at 00.00 closes 4^th August 2024 at 23:59. Purchase not necessary. Sign up to Diageo One app necessary to enter draw.2 winners total. Winners to receive access to food and music suppliers as well as Guinness branded items and decorations for use as POS to throw an exclusive in-store summer celebration. Promoter: Diageo plc 16 Great Marlborough Street London W1F 7HS.