Supporting Fairtrade is 'win-win' for independent retailers

Supporting Fairtrade is a win-win solution for independent retailers as well as communities, Nisa’s Trade and Seasonal Planning Manager, Jayne Brown has said.

Saying that Fairtrade has long championed a more equitable way of doing business, Brown stated that Fairtrade also ensures that farmers and workers across the globe receive fair wages and are empowered to take control of their future. This ethos resonates strongly with shoppers, and independent retailers have a unique opportunity to tap into this demand while making a positive impact.

Recent data shows that 79 per cent of shoppers would choose a Fairtrade product over a non-Fairtrade alternative, demonstrating the strong appeal these products hold. More importantly, baskets containing Fairtrade items are worth almost £6 more on average. For independent retailers, this means stocking Fairtrade products isn’t just about doing the right thing—it’s a proven way to boost sales and increase basket spend.

Brown stated, "At Nisa, we’re proud to be part of the Co-op Group, which has been a pioneering force in Fairtrade since 1994, and is one of the largest sellers of Fairtrade products globally. With over 100 Co-op own-brand Fairtrade products available to Nisa retailers, you can offer your customers a fantastic range of ethically sourced items, from Fairtrade tea and coffee to award-winning wines and indulgent chocolates.

"By stocking Co-op’s Fairtrade products, you’re helping your customers make a fairer choice, while also reaping the business benefits. Shoppers in your stores can enjoy their favourite items while knowing they are:

• Guaranteeing a fair price for farmers
• Supporting producers in taking control of their future
• Making a positive impact on people and the planet
• Strengthening communities around the world

"This year, to celebrate Fairtrade’s 30th anniversary, several Co-op own-brand Fairtrade products will feature bold new designs to increase visibility on the shelves, along with dedicated in-store messaging. These eye-catching materials will help draw attention to the Fairtrade offering, boosting sales and customer engagement."

Some of the most popular Co-op Fairtrade products stocked by Nisa retailers include Co-op Fairtrade Bananas, Co-op Limited Edition Iced Coffee, and Co-op 4 Strawberry & Vanilla Ice Cream Cones. But there’s more good news, Co-op Fairtrade products like English Breakfast Teabags, Irresistible Fairtrade Indian Prince Tea, and delicious Co-op Blondies, Brownies, and Brookies offer POR (profit on return) of over 45 per cent, making them a profitable addition to your store.

Brown added, "By championing Fairtrade, you’re not only appealing to a growing number of ethically minded shoppers, but also contributing to a movement that empowers farmers and workers across the world. As part of the Co-op Group, Nisa retailers are in a prime position to leverage this demand, building stronger customer relationships while making a positive difference. Together, we can help make trade fairer for all."