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Supreme reports record year as strategic acquisitions pay off

Typhoo Tea packaging with a red and blue design, featuring the brand name "Typhoo Tea" in bold white letters, acquired by Supreme PLC

Supreme bought Typhoo Tea out of administration for £10m

Supreme PLC, a major supplier and brand owner of fast-moving consumer goods, has on Wednesday reported a record year of trading for the twelve months ending 31 March 2025, driven by strategic acquisitions and disciplined cost control.

The company expects to post full-year revenue of approximately £235 million, up from £221.2 million in FY24, with adjusted EBITDA expected to exceed £40 million (FY24: £38.1 million). The results are in line with current market expectations, with Supreme also forecasting stable performance for FY26.


Supreme made significant strides into new product categories during the year, investing £25 million in the acquisitions of Clearly Drinks and Typhoo Tea. These moves mark the group’s entry into the soft drinks and hot beverages sectors, where sales traction is described as “strong.” The company is now eyeing fresh commercial opportunities, alongside an increased focus on new product development.

Despite looming regulatory changes, vape sales remained steady. With the UK set to implement a disposable vape ban on 1 June 2025, Supreme says it is well positioned for the transition, thanks to its “longstanding, trusted partner status across a diverse UK retail footprint,” and proactive investment in rechargeable pod system vaping devices.

Supreme's diversified business model spans six categories including Batteries, Lighting, Vaping, Sports Nutrition and Wellness, Branded Distribution, and Soft Drinks. The company leverages its vertically integrated platform to distribute globally recognised brands such as Duracell and Energizer, while also developing its own brands including 88Vape and Sci-MX.

The final audited results for FY25 are scheduled for release on 1 July 2025.