Skip to content
Search
AI Powered
Latest Stories

Surreal Cereal brings back Cillit Bang icon Barry Scott for parody ad

Surreal Cereal brings back Cillit Bang icon Barry Scott for parody ad

“Hi, I’m Barry Scott” – Unless you were hiding under a rock in the early 2000s, you were sure to have been deafened by Barry Scott and his Cillit Bang adverts.

The classic bleach commercials featured Barry’s over-enthusiastic sales pitch, shouting about cleaning products until the cows came home Barry hasn’t been on TV for a while - but now a start-up cereal company has decided to bring him back.


SURREAL GARY SCOTT 16X9 STILL

High protein cereal company Surreal have launched a brand new advert, starring none other than Neil Burgess - the actor behind Barry Scott.

This time his character is called “Gary Scott”, but despite insisting that he’s “a completely new character”, Gary seems suspiciously similar to Barry’s classic bleach salesman.

In the ad, Gary claims to not care about dirty ovens or clean pennies instead banging on about how Surreal is high protein and zero sugar.

Featuring raw eggs, broken blenders and more shouting than your average football match, the advert certainly delivers the message with a BANG. Or should that be “Bosh” as is Gary’s slogan?

Co-founder Jac Chetland said, “A high protein cereal like ours deserves a high octane presenter, and they don’t come higher-octane than Neil. We’re absolutely buzzing that he agreed to the role, and he was such fun to work with. Any similarities to other characters in the Neil Cinematic Universe is just a
coincidence.”

Surreal’s high protein cereals are available the Co-Op,.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less