Skip to content
Search
AI Powered
Latest Stories

Surya Foods charity’s Stay In, Bake In campaign to fund food parcels for NHS workers

World Food Aid (WFA), an affiliated charity to world food specialists Surya Foods, has launched a fundraising campaign to support the supply of food parcels to NHS key workers.

The Stay In, Bake In campaign is being backed by key influencers and celebrity chefs, with Chinese TV chef Ching He-Huang and beauty blogger Sophie Hannah among those to have already pledged their support.


Harry Dulai, managing director of Surya Foods and WFA founder and trustee, said: “This campaign asks very little of us but has the capacity to give a fantastic boost to tired NHS staff working day and night. Staff who have little time to think about how and when they can shop - at a time when nutrition is vital to their health and wellbeing.

“It is also a fun way to pass a few hours with the kids and feel like you are contributing just a little to help those who are sacrificing and risking so much to help us.”

People can donate by texting BAKEIN2 to donate £2 or BAKEIN5 to donate £5 or BAKEIN10 to donate £10 to 70085. The funds raised from the campaign will be used to create food parcels for NHS key workers, featuring essentials like milk, pasta, rice, tea and vitamins.

The campaign also builds on the inspirational rainbow craze that is sweeping the nation. In her recent speech Queen Elizabeth declared the rainbows drawn by children in windows would be the “symbol” of the nation’s fight against the disease.

“The moments when the United Kingdom has come together to applaud its care and essential workers will be remembered as an expression of our national spirit,” she said.

“And its symbol will be the rainbows drawn by children.”

More for you

Rubicon Spring Vits still rang

Rubicon unveils new Spring Vits range

Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.

Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.

Keep ReadingShow less
Unlock incremental functional water sales with Rubicon Spring Vits

Unlock incremental functional water sales with Rubicon Spring Vits

From 11 March, Rubicon Spring sparkling flavoured water is set to disrupt the functional water category with its brand-new Rubicon Spring Vits still range.

Available in plain and £1.29 PMP options, Rubicon Spring Vits is launching in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon. Packed with essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.

Keep ReadingShow less
STG UK launches Signature Action Mix cigarillos

STG UK launches Signature Action Mix cigarillos

Scandinavian Tobacco Group UK has announced the launch of Signature Action Mix cigarillos, which are available to retailers now.

Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of just £5.85 which is lower than competitor brands, but still with an attractive margin for retailers. The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a significant trade comms campaign to support the launch, too.

Keep ReadingShow less
Two new flavours for STG UK's XQS nic pouch portfolio

Two new flavours for STG UK's XQS nic pouch portfolio

STG UK announced today the launch of two new flavours to join their XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling are the new arrivals, both of which are available to retailers now.

Black Cherry is a real standout flavour, offering "the rich, deep taste of dark cherries, which is unique, memorable and not commonly found in other nicotine pouches". Citrus Cooling on the other hand, offers a citrus flavour with a cooling effect, "perfectly blending tart citrus with minty freshness to create a well-balanced and energizing experience". Both new flavours contain 8mg of nicotine per pouch and have an RRP of just £5.50, in keeping with the rest of the XQS portfolio.

Keep ReadingShow less
Goodfella’s  logo

Goodfella’s becomes official sponsor of the Irish Women’s Rugby Team

Leading frozen pizza brand Goodfella’s has announced its new partnership with the Irish Rugby Football Union as an Official Sponsor of the Irish Women’s Rugby Team.

This alliance marks Goodfella’s first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.

Keep ReadingShow less