'Sustainable packaging is now top priority for FMCG brands'

Increasing the volume of sustainable packaging such as paper is the number one priority for improving the environmental performance of UK FMCG businesses, a recent research has shown, highlighting the signs of shift to paper packaging.

According to a new research from Aquapak Polymers with 100 UK packaging experts responsible for packaging R&D, technology, design and sustainability for FMCG brands, majority of respondents said that there is a significant threat to their business if the environmental performance of the packaging used is not improved, with two thirds describing it as high and 31 per cent said it was "average". Just 3 per cent said the threat was very low.

Nearly three quarters (70 per cent) of respondents said that their business faced the risk of reputational damage if they didn’t improve the environmental performance of their packaging, 67 per cent said they could miss ESG and sustainability targets, and 60 per cent said they would see a drop in market share to competitors.

The research highlighted the risks FMCG brands businesses face if they don’t move away from plastic to sustainable materials in their consumer packaging, ranked in order of importance:

The importance of packaging to the reputational and financial performance of FMCG brands is highlighted by the report findings which showed that although 24 per cent of respondents said that the Packaging Director is the ultimate decision-maker when it comes to moving to more sustainable materials in their business, 22 per cent said it was the CEO, 17 per cent said it was the finance director and 14 per cent said it was the brand director, followed by the operations director (13 per cent) and sustainability director (10 per cent).

Dr John Williams, Chief Technical Officer at Aquapak, said, “It is really encouraging to see that moving to sustainable packaging materials such as paper is the top priority for FMCG brands and a board-level decision when it comes to improving their environmental credentials and mitigating reputational and financial risks of not doing so. Abolishing the wrong sort of plastic use is important and is a longer term target, the change has to be balanced as they assess alternative materials and wait for greater clarity around targets and regulation.”

Hydropol – performs like plastic, recycles like paper

Aquapak Polymers Ltd specialises in designing and manufacturing new polymer-based material technologies that uniquely deliver both performance and environmental responsibility at scale. Hydropol, is a groundbreaking high-performance polymer developed by Aquapak’s own research chemists that enables product and packaging design to meet all necessary functional and performance requirements, whilst increasing recycling, reducing harmful plastic pollution and supporting the circular economy.