Sweden has inched closer to becoming officially ‘smoke free’, government figures released on Wednesday have shown.
Smoking prevalence across the country reduced to 5.3 per cent, according to the health data released by Sweden’s public health agency, but the figure is just 4.5 per cent among the nation’s Swedish-born adults – significantly below the globally recognised benchmark of 5 per cent for smoke free status.
Campaigners who advocate for Swedish approach to reduce smoking prevalence, which combines cessation and prevention measures and programmes with accessible, acceptable, and affordable alternatives, celebrated the milestone with calls for other nations to adopt a similar approach.
“This isn’t just Sweden’s victory – it’s a proof of concept for the entire world,” said Suely Castro, founder of Quit Like Sweden, a non-profit platform.
“Today, we can celebrate a public health revolution. By complementing smoking cessation and prevention measures and programmes with accessible, acceptable, and affordable alternatives to smoking, Sweden has proven that a world with fewer smoking-related deaths and illnesses isn’t just a dream: it’s achievable. Now we need the global will to make this a worldwide success.”
Dr. Delon Human, leader of Smoke Free Sweden campaign group, said the Swedes’ success is the result of their pioneering policy approach to safer alternatives to cigarettes.
“This outstanding achievement marks a significant moment in global public health and stands as a testament to the progressive policies that have guided Sweden's approach to tobacco control,” Dr. Human commented.
“In the early 1960s, nearly half of Swedish men smoked. By embracing and encouraging the use of alternative nicotine products such as snus, oral nicotine pouches and vapes, Sweden has paved a clear path to a smoke-free society while safeguarding public health. They should serve as a beacon of hope for the rest of the world and as inspirational proof that a pragmatic, enlightened approach can deliver sensational public health gains and save lives.”
Average smoking rates in Europe (24%) are five times higher than Sweden’s, and remarkably, the data also reveals that people born elsewhere in Europe would be three times more likely to smoke if they had not moved to Sweden (24% vs 7.8%).
Dr. Anders Milton, a physician and former president and chief executive of the Swedish Medical Association, said: “Key to Sweden’s success is its pragmatic focus on harm reduction rather than prohibition. A wide range of safer nicotine products, with a variety of strengths and flavours, is legally available both online and in stores, supported by advertising, which raises awareness and encourages uptake.
“The Swedish government also applies a proportional excise tax, keeping smoke-free products more affordable than cigarettes. This tax policy, coupled with public education campaigns, has empowered Swedish consumers to make healthier choices and contributed to the country’s leading role in tobacco harm reduction.”
The benefits of Sweden’s strategy are enormous, with the country having the lowest percentage of tobacco-related diseases in the EU. Smoking-related deaths are 22 per cent lower than the EU average, while cancer incidence is 41 per cent lower.
“Rather than follow Sweden’s lead, these nations are heading in the opposite direction, with smoking prevalence stagnating or even rising. Sweden's success is living proof that alternative nicotine products are a powerful force for positive change when supported by evidence-based policies,” Dr. Human added, as he called on all countries to re-evaluate their tobacco control strategies and adopt harm reduction as a central pillar in their fight against smoking.
Marking the achievement, vape consumer body World Vapers’ Alliance (WVA) has urged the EU to adopt similar harm reduction strategies, noting that Sweden’s success starkly contrasts with the rest of Europe’s struggle to make progress.
“Sweden’s success is a wake-up call for the EU. While the EU is considering counterproductive measures like flavour bans and prohibitions on less harmful alternatives, Sweden has shown us a clear path to reducing smoking rates,” Michael Landl, director of the World Vapers’ Alliance, said.
“It’s time for the EU to prioritise harm reduction and empower smokers to make healthier choices. The upcoming revisions of the Tobacco Products Directive and Tobacco Tax Directive are the EU’s chance to align with Sweden’s proven strategy.”
The EU’s current trajectory, including potential bans on e-cigarette flavours and nicotine pouches, risks pushing users towards the black market. Instead, the WVA advocated for a risk-based approach to regulation and taxation, making safer alternatives more accessible.
“Sweden’s model demonstrates that supportive policies, rather than prohibitions, lead to significant public health improvements. By adopting this approach, the EU could create a regulatory environment that encourages smokers to switch to less harmful alternatives,” Landl added.
Shoppers are saving on grocery essentials to be able to afford treats and indulgences during Christmas while the festive time is expected to see a boost in sales of premium private label food and drink as more people "dine at home" , shows recent industry data.
According to total till data from NIQ, sales growth in UK stores stores slowed to 4.0 per cent in the four weeks ending 2nd November, down from a 4.7 per cent rise in the previous month. The research firm suggested that this is likely due to shoppers holding back their spending in anticipation of Black Friday at the end of the month and the upcoming Christmas festivities.
Despite easing inflation, shoppers were still cautious with their grocery shop, with spend per visit down 6 per cent on last year at £18.67. They also remained savvy with how they spend, with sales of items on promotion increasing from 24 per cent to 25 per cent. NIQ noted that 36 per cent of branded sales came from promotions – up from 35 per cent a year ago – with brands heavily reliant on deals to deliver volume growth.
Meanwhile, confectionery (+10.5 per cent) was the fastest-growing category last month as shoppers stocked up on sweets for Halloween and Christmas. However, shoppers reigned in on essentials with subdued value growth in the packaged grocery category (+1.7 per cent) and a decline in unit growth (-0.8 per cent).
Moreover, despite an increased level of promotions, shoppers cut back on purchasing beer, wine and spirits with a unit sales decline of 0.4 per cent – a sign that shoppers are holding back until nearer the festivities. NIQ pointed to a recent Homescan survey showing that price reductions and promotions are almost expected by consumers ahead of Christmas. The most popular are retailer vouchers with money off (24 per cent, up from 17 per cent last year) and product promotions (35 per cent, up from 29 per cent last year), which are the key factors considered by shoppers when choosing their Christmas store.
The data also shows that the cautious consumer sentiment has put pressure on general merchandise sales in supermarkets, with value down 1.4 per cent and volumes falling 5.5 per cent.
Mike Watkins, NIQ’s UK Head of Retailer and Business Insight, said, “Total Till sales over the last four weeks have slowed, with shoppers pulling back their spend. Shoppers so far have been cautious, and it’s evident that they are saving on grocery essentials to be able to afford treats and indulgences.
“However, the start of the Christmas advertising campaigns is an opportunity for brands and retailers to entice consumers and showcase what’s new and what’s different. And given that it’s possible that many shoppers will ‘dine at home’ more in the next few weeks, we expect this to boost sales in premium private label food and drink, which NIQ expects to do very well this Christmas.”
Walkers Chocolates said it is switching its popular own brand Turkish Delight and Mint Cream chocolate bars into EvoPak RCM, a 100% recyclable paper wrapper.
The bars will begin rolling out to selected Premier and Asda stores this month.
Unlike conventional paper packaging which often contains polyethylene, consumers can dispose of the new Walkers’ wrapper in their normal kerbside recycling collection along with their other paper recyclable items. Currently, it is only possible to recycle similar wrappers by returning them to store, which isn’t convenient for consumers and in many cases, where recycling processes aren’t carefully controlled, the wrapper still ends up in landfill or incinerated.
Significantly, if littered, the new wrapper does not produce harmful microplastics when it breaks down which cause serious damage to the environment and animal health.
Walkers Chocolates said the new paper wrapper provides a functional and environmentally friendly alternative to current snack and confectionary packaging which, over the past 30 years, has become complex with the development of light weight multi-layer structures.
This has driven efficiency and shelf life, but the complexity makes them impossible to deal with at end of life. This is compounded by consumer consumption, which is often on the move, making littering a bigger problem than other formats. The other factor is that small units using a complex combination of materials makes recycling and recovery options currently limited, resulting in landfill with no circularity option.
“At Walkers Chocolates, we have a strong focus on sustainability and are committed to reducing our impact on the environment. As part this, we will move away from plastic to paper-based materials completely over the next three to five years where possible,” Tom Murtagh, commercial director, Walkers Chocolates, said.
“Today’s announcement is an exciting step for the Walkers team with two our key customers and I hope is the start of a much bigger revolution in the chocolate category, and one which will be welcomed by consumers who can recycle the wrappers and know that no harmful microplastics are being produced at end of life.”
Developed by EvoPak, a manufacturer of sustainable paper based flexible packaging, the new paper wrapper (known as RCM) uses the same environmentally friendly technology as the world’s first fully recyclable crisp packet – the innovative polymer, Hydropol, developed by Aquapak, which is used in place of conventional plastic.
To keep the chocolate fresh and in good condition in transit and on the shelf, the packaging needs to provide protection from oxygen, seal well on standard packaging equipment and must be easy to print on. Hydropol provides all this functionality as well as offering multiple safe end-of-life disposal options for consumers and brands who want to help eliminate harmful plastic pollution.
Hydropol allows paper to remain fully recyclable and compostable and is even compatible with anaerobic digestion. Thanks to its solubility it doesn’t interfere with the recycling process and can allow up to 100% paper fibre recovery in standard mills.
Furthermore, if unintentionally released into the natural environment, Hydropol – which is proven to be both non-toxic and marine safe – still has a safe end-of life and will dissolve and subsequently biodegrade. It does not break down into harmful microplastics either in the paper mill or if packaging it is not disposed of as intended. It is already being used in products such as crisp packets, chocolate and garment bags.
The wrappers have been certified as recyclable in standard paper recycling mills by OPRL, the only evidence-based on pack recycling labelling scheme. This means they feature the green recycle logo and can be disposed of in consumer kerbside collections along with other paper material, unlike other wrappers.
Chancellor Rachel Reeves’ budget has served up an unexpected "double whammy" bombshell for businesses that risks driving food inflation further, delivering a potential “final fatal blow” for the beleaguered farming sector in the UK, leading food entrepreneur Ranjit Singh Boparan said on Tuesday (12).
Boparan relies on a network of hundreds of independent, family-owned farms for the supply of poultry into the UK retail and food service sector and the Budget’s inheritance tax raid on farms over £1m risk that supply being severely compromised. Under plans announced in the Budget, inheritance tax will be charged at 20 per cent on farms worth more than £1m.
Boparan, President of 2 Sisters Food Group, explained that not only will this move force many farms out of business, restrict supply and increase costs, it does not align with the Labour government’s aspiration to adopt policies to ensure food security in the UK: in other words, to ensure the UK grows and supplies most of the food it eats.
He said: “This Budget was a disaster for business and will deliver a final fatal blow to the thousands of small family-owned farms we in the food manufacturing sector rely upon day in, day out. They provide security of supply. This move will create food inflation and food insecurity. It will mean less people investing in food production in the UK.
“Farmers have been hit with massive inflationary rise in costs in recent years like feed, energy, labour, then we had a couple of particularly challenging years with high levels of Avian Influenza and the war in Ukraine. This instability in the supply chain means we’re always vulnerable to geo-political events.”
His public comments come as confidence in the UK poultry sector’s farming base remains worryingly low. NFU survey data from earlier this year suggested 15% of chicken meat producers were either unlikely or unsure if they would still be producing poultry “beyond November 2025.”
Boparan added: “All this has pushed British poultry to breaking point, and I see this latest inheritance tax rise as the issue that will push thousands of farms over the edge, it really is quite unbelievable given what they’ve had to endure. This makes a mockery of the government claiming to want a self-sustaining farming sector that champions British-made food. This tax rise does the exact opposite of that – it kills the sector, stifles supply and ultimately prices will rise.”
On the Budget’s overall impact on private, family-run companies, his own modelling suggests it could cost his portfolio of businesses – ranging from food production to high street restaurant brands - “many tens of millions” – which ultimately will be passed onto the customer.
He added: “The retailer sector has already quoted it will cost £1bn and in truth our sector won't be much behind that. £2bn on-cost is going to cause food inflation, all the while we've been spending all our time trying to bring inflation down.
“This Budget has done very little to encourage business owners to invest and build. Some businesses will find these changes a burden and it makes it more difficult to keep running smoothly and maintain value. Privately-owned businesses are the backbone of the UK economy and take a different view on long-term investment. All this budget package does is reduce confidence and increases the chances of closures or selling to Private Equity for example, which invariably generates less tax.”
The tax bombshell has also triggered a backlash from business, farming and rural communities. Last week, Tom Bradshaw, chief executive of the National Farmers’ Union (NFU), said around “75 per cent of the total farmed area” would be subject to the extended death tax.
The Food Foundation’s annual State of the Nation’s Food Industry report, published today, has found that:
Just 5 companies (Haribo, Mars, Mondelez, PepsiCo, Kellog’s) are responsible for over 80 per cent of TV ads for snacks and confectionary aired before the watershed, despite all of them claiming not to advertise to children
Almost a third (30 per cent) of major UK restaurant chains serve main meals where over half of the options are concerningly high in salt
Almost one in five supermarket multibuy offers are on meat and dairy products, with half of these offers on processed meat (10.6 per cent of all offers) despite the known health risks of consuming too much processed meat
Only one in four major UK food businesses has a healthy sales target and discloses data on the healthiness of their sales
Restaurant chains and fast-food outlets are the least transparent sector by some way, having made no progress since last year in disclosing healthy sales data or setting targets to improve the healthiness of menus
Global food giants Mondelez, Mars and Coca-Cola still have no clear explicit board-level accountability for nutrition
Food industry representatives and their trade associations met with Defra ministers a total of 1,377 times between 2020 and 2023. This is over 40 times more meetings than those held between food NGOs and Defra ministers
The report, published annually by The Food Foundation, analyses data across an array of sources to build up a revealing picture of the UK’s food system. The findings show that currently the food environment, from the food being advertised to us, to the food that dominates menus when we eat out, to the price promotions being offered to us in supermarkets, is relentlessly pushing consumers to make unhealthy choices.
The report also shows there is a clear lack of accountability, with food industry giants failing to set targets or report on their company’s health credentials and global food giants Mondelez, Mars and Coca-Cola having no clear explicit board-level accountability for nutrition.
The new Government has committed to raise the healthiest generation of children ever, to halve the gap in healthy life expectancy and to strengthen the economy. There is increasing public awareness that this cannot be done without addressing diets and the availability and affordability of healthy food. Currently obesity and overweight are estimated to contribute to around 40,000 deaths every year and cost the UK economy an estimated £98bn annually. Last month a report from the House of Lords Committee on Food, Diet and Obesity forcefully called for the government to fix the “broken” food system and turn the tide on the public health emergency.
The Food Foundation’s annual report includes data from its Plating Up Progress benchmark which monitors 36 major UK food businesses, covering retailers, the Out of Home sector, wholesalers and manufacturers. The benchmarks looks at which of these businesses are disclosing transparent data on sales, marketing and sourcing and setting targets to support the sales of more healthy and sustainable food.
The Food Foundation found that while the majority of major food businesses have now set targets for and are reporting on reducing Scope 3 emissions, only 1 in 4 major UK food businesses has a healthy sales target and discloses data on the healthiness of their sales. This is likely being driven by the increasing number of corporate reporting directives requiring businesses to publicly disclose data on their environmental impact in comparison to the lack of regulation and absence of reporting directives on the healthiness of portfolios.
While there has been more target setting and disclosure on climate than health, there is still an intention-action gap on environment goals, with over half of businesses assessed either not reporting on progress or seeing emissions rise.
The Food Foundation is calling on the government to introduce mandatory reporting by all large food businesses on both the healthiness and sustainability of their sales. This is crucial for identifying what food is being sold (and ultimately consumed) and pointing to areas for improvement. Setting targets is equally important, serving as a North Star for driving meaningful change within companies. A great deal of progress had been made in aligning on the health metrics for food businesses to report on via the Food Data Transparency Partnership (FDTP) during the last term of government, but this has come to a complete standstill since the election. Labour ought to use the existing mechanisms for health reporting and move swiftly to place it on a mandatory footing.
“This year’s State of the Nation’s Food Industry report demonstrates the huge impact food businesses have in shaping the food we eat – and how the current system is setting us up to fail,” Rebecca Tobi, Senior Business and Investor Engagement Manager, The Food Foundation. “It’s not right that the most affordable, appealing and convenient options are often the unhealthiest ones.
“We urgently need the government to introduce regulation to raise standards and create a level playing field that enables progressive businesses to go further, faster. If we are to have any chance of ensuring the next generation are the healthiest ever - as Labour have pledged - then we simply can’t continue to ignore the major role large food companies are playing in shaping UK diets. We need regulation to ensure proper safeguards are in place to make sure businesses act responsibly, supporting people and planet as well as profit.”
Baroness Walmsley, Chair of the House of Lords Food Diet and Obesity Committee said, “When people are swimming against a tide of availability and advertising of unhealthy food, it is not helpful to tell them to swim harder. This report shows just how far the industry needs to move to support everyone to eat well, and the calls to action repeat many of those in the Lords committee’s report (Recipe for Health; a Plan to fix our broken food system). The government should act now to develop a long term strategy to fix our food system, underpinned by a new legislative framework. Without it, businesses have insufficient incentive to act in the public interest and will continue to cause harm with their relentless promotion of junk food.”
James Toop, Chief Executive of Bite Back added: “All through 2024, we’ve been running the Fuel Us, Don’t Fool Us campaign, and what we keep hearing from the young activists who drive Bite Back is how Big Food is putting profit over their health. Companies are secretive or even misleading about what’s in the junk food they’re marketing, while young people are hit with 15 billion ads online every year. Our research this year shows that the majority of Big Food’s UK sales come from unhealthy products, which has real consequences — one in three Year Six children are at future risk of food related illness. If the new government wants to be on the right side of history and truly create the “healthiest generation of children ever,” they need to tackle this issue head-on and act on the recommendations in the State of the Nation’s Food Industry report.”
Ice cream brand Ben & Jerry's said in a lawsuit filed Wednesday that parent company Unilever has silenced its attempts to express support for Palestinian refugees, and threatened to dismantle its board and sue its members over the issue.
The lawsuit is the latest sign of the long-simmering tensions between Ben & Jerry's and consumer products maker Unilever. A rift erupted between the two in 2021 after Ben & Jerry's said it would stop selling its products in the Israeli-occupied West Bank because it was inconsistent with its values, a move that led some investors to divest Unilever shares.
The ice cream maker then sued Unilever for selling its business in Israel to its licensee there, which allowed marketing in the West Bank and Israel to continue. That lawsuit was settled in 2022.
In its new lawsuit, Ben & Jerry's says that Unilever has breached the terms of the 2022 settlement, which has remained confidential. As part of the agreement, however, Unilever is required to "respect and acknowledge the Ben & Jerry's independent board's primary responsibility over Ben & Jerry's social mission," according to the lawsuit.
"Ben & Jerry's has on four occasions attempted to publicly speak out in support of peace and human rights," according to the lawsuit. "Unilever has silenced each of these efforts."
Unilever did not immediately respond to a request for comment.
Ben & Jerry's said in the lawsuit it has tried to call for a ceasefire, support the safe passage of Palestinian refugees to Britain, back students protesting at US colleges against civilian deaths in Gaza, and advocate for a halt in US military aid to Israel, but has been blocked by Unilever.
The independent board separately spoke out on some of those topics, but the company was muzzled, the lawsuit says.
Ben & Jerry's said that Peter ter Kulve, Unilever's head of ice cream, said he was concerned about the "continued perception of anti-Semitism" regarding the ice cream brand voicing its opinions on Gazan refugees, according to the lawsuit.
Unilever was also required under the settlement agreement to make a total of $5 million in payments to Ben & Jerry's for the brand to make donations to human rights groups of its choosing, according to the lawsuit.
Ben & Jerry's selected the left-leaning Jewish Voice for Peace and the San Francisco Bay Area Chapter of the Council on American-Islamic Relations, among others, the filing says.
Unilever in August objected to the selections, saying that Jewish Voice for Peace was "too critical of the Israeli government," according to the lawsuit.
Ben & Jerry's has positioned itself as socially conscious since Ben Cohen and Jerry Greenfield founded the company in a renovated gas station in 1978. It kept that mission after Unilever acquired it in 2000.
In March, Unilever said it will spin off its ice cream business, which includes Ben & Jerry's, by the end of 2025 to simplify its holdings.