Swizzels has some top tips for retailers this Christmas

Christmas is one of the biggest events in the sugar confectionery calendar and is set to be a huge event for 2022 as consumers resume their pre-Covid lifestyles.

Therefore, it’s essential to stock a range of best-selling, well known brands to entice retailers that are hoping to appeal to customers that plan on making the most of the festivities.

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Perfect for all sharing occasions, Swizzels’ Variety bags have recently been rebranded to include everyone’s favourites in three different packs, such as Luscious Lollies 176g, Scrumptious Sweets 173g, and Curious Chews 171g. Available with a £1 RSP, the bags are free from artificial colours and are now all suitable for vegans.

Another product from Swizzels – the No.1 tub seller at Christmas – is the Sweet Shop Favourites Tub, which saw a 171 per cent uplift last Christmas.

Containing a variety of individually-wrapped favourites including Squashies, Love Hearts and Refreshers, there’s something for everyone in this tub – making it a guaranteed seller and a must-stock. Other must-stock products perfect for gifting or sharing from the Sweet Shop Favourites range include the Sweet Shop Favourites pouch 450g and the Sweet Shop Favorites Carton.

This Christmas, Swizzels also announces some NPD.

Following the success of its agreed license with Universal, which included the launch of a Minions-themed range, the confectioner has announced its latest product in the selection – Very Berry chew bars.

Featuring two new flavours,Strawberry & Blueberry and Raspberry & Blackcurrant, the vegan-friendly chew bars are presented in vibrant packaging that features a different Minion on each product – with festive colours to add to the festive aesthetic: RRP £1.

Swizzels’ top 3 tips to maximise profits for wholesalers/ C&Cs this Christmas

1. Prep for a ‘tight’ Christmas!

As over 53 per cent of families are having to reduce spending to pay their bills, value-for-money confectionery continues to be a hugely popular choice for shoppers, particularly as financial circumstances have changed post-pandemic.

Consequently, whilst this Christmas many will want to celebrate the festivities as much as possible, they are likely to be on a tighter budget – so it’s important to stock the right confectionery to appeal to the masses.

58 per cent of shoppers also prefer retailers that sell products with price on the packaging, so retailers should stock a range of value products from popular brands to boost sales.

2. Merchandise seasonal together

With Christmas comes seasonal ranges of popular sweets. Customers will be on the lookout for any opportunities to stock up on these to fit in with themed parties and even secret Santas, so they are sure to be in high demand.

To make it easier to find, retailers should also create a section in-store or online that highlights this range – in a high-footfall location that their customers will definitely walk-by, e.g. at the front of the store or end-of-aisle.

3. Don’t underestimate the importance of displays

Seasonal events are the perfect time to create and produce displays that promote your Christmas offering in an exciting way.

At the start November, retailers should create a Christmas-themed display in a high-footfall area such as an aisle end or front-of-store, to take advantage of the countdown to Christmas.

This could include Christmas-themed confectionery and also sharing and gifting formats, as shoppers will be looking to take advantage of spending the festive period with loved ones.