Swizzels launches Big Night In competition for convenience retailers

British sweet manufacturer Swizzels is running a competition to win free stock as part of its Big Night In campaign promotion.

Ten lucky convenience retailers can be in with a chance of winning £100 worth of free stock when they purchase any three cases of selected Swizzels sharing bags and retain their invoice or receipt. These include Great British Puds, Choos, and the Loadsa range.

To enter, simply text “swizzels” to 60777. Further details will need to be provided, including proof of purchase, if contacted as a winner.

The competition closes midnight on 31st March 2021.

The competition is being backed by a consumer campaign across social media, as the ongoing pandemic ensures people continue to shop for products which they can share while spending time with the family indoors.

Hanging bags are very important for the occasion and are performing extremely well in the sugar confectionery category, having grown by nearly £54m in the past 2 years and now accounting for 54 per cent of total sugar confectionery sales.*

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

*IRI Total Market data, Sugar Confectionery, 52wks to 04/10/2020, value sales