Swizzels launches on-pack competition with 'once-in-a-lifetime' prize

British sweet manufacturer Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour.

Swizzels has hidden five golden Love Hearts rolls in its variety share bags, each one giving fans exclusive access to explore the Swizzels factory with up to three friends or family members, as well as the chance to have a go at creating their very own sweet. Shoppers can find the winning rolls hidden in promotional bags of Loadsa Sweets and Lollies, both £1 PMP and +40 per cent extra free.

Swizzels is supporting convenience retailers by raising awareness through strong social media activity, influencer outreach and consumer press.

‘‘We’re so excited to be able to offer consumers this once in a lifetime opportunity to visit our wonderful world of Swizzels, while supporting convenience retailers in maximising their confectionery sales," said Claire Lee, senior brand manager at Swizzels. "Swizzels is the number one supplier of variety packs, so these hugely popular packs are sure to boost sales.’’

Those who find a golden Love Hearts roll must take a picture of the roll and enter the lot code on the back of pack here: www.swizzels.com/vip. There are also thousands of runner up prizes to be won – shoppers simply need to enter the pack lot code number on the Swizzels website to find out if they are a winner.

The competition closes on 31/05/22 and is open to residents within Great Britain.