Swizzels has been named official sweets supplier to Co-op Live, the UK’s largest live entertainment arena.
Visitors to the venue, which aims to elevate the fan experience through its acoustic design, varied food and drink, and unique clubs and lounges, will be able to purchase Squashies – recognised as the UK’s best-selling sugar confectionery hanging bags – at select concessions and Co-op stores located throughout the venue.
Swizzels has recently opened a new factory in Cheshire to keep up with the phenomenal demand for Squashies.
As well as supplying several different flavours of Squashies, including Drumstick Original and the newest flavour Strawberry & Cream, Swizzels will be providing personalised rolls of its iconic Love Hearts to Co-op Live’s wide range of performers.
Visitors to the premium areas of the arena will also be able to buy Swizzels hampers containing a mix of fan favourites, such as Squashies, Love Hearts, Drumstick lollies and Refreshers.
“From our locally sourced construction materials to our wide choice of partners, Co-op Live is dedicated to supporting local enterprise that share our values and principles," said Sam Piccione III, President – Sales, Oak View Group International.
“As a long-established, independent and fiercely proud North West business, Swizzels ticks all our boxes. We are delighted to have them join our portfolio of carefully curated sponsors and suppliers.”
A joint venture by Oak View Group and City Football Group, with added investment by global superstar Harry Styles, Co-op Live now provides a game changing experience that fans and artists alike will never forget.
