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Swizzels unleashes Minions, inspired by movie 'Minions: The Rise of Gru'

Swizzels unleashes Minions, inspired by movie 'Minions: The Rise of Gru'
Andy Marino
By Andy MarinoJul 01, 2022
Andy Marino
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British sweet manufacturer Swizzels has created a limited-edition Minions-themed range of confectionery to coincide with the UK release of Illumination’s Minions: The Rise of Gru, which launches in UK cinemas today.

The products are certain to prove popular with consumers and retailers can maximise sales with eye-catching, seasonal displays that shine a spotlight on the eagerly anticipated film.

The range includes:

Minions Banana and Blueberry Squashies

Minions Squashies

A brand-new flavour of the UK’s number one sugar confectionery brand*, presented in blue-and-yellow striped packaging to echo the Minions in their iconic dungarees.

Retailers can purchase in 120g packs in cases of twelve PMP. RSP £1 per hanging bag.

Minions Tropical Chew Bars

Minions Chews Bag Visual £1

A brand-new product featuring two tropical flavours: Peach & Passionfruit and Mango & Pineapple. Vegan-friendly, the chew bars are presented in vibrant packaging that features a different Minion on each product.

Retailers can purchase in 120g packs in cases of twelve PMP. RSP £1 per hanging bag.

Minions Tropical Fizz Individual Chew Bar

Minions Chew Bar Visual

Another new product, Minions Tropical Fizz individual chew bars will be released in June with an RSP of 15p. Vegan-friendly, the product features a surprise sherbet centre encased in a tropical flavoured chew.

The range will be heavily supported across all media platforms throughout the summer.

gryuminionsswizzels

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