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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Media Pack Contact Us Advertise

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how does premiumisation affect the rum boom in 2025?

how does premiumisation affect the rum boom in 2025?

Rum and Coke drink with mint during the rum boom in 2025

Photo: iStock

Are you ready to rum-ble? Why you need to curate your rum range

Mar 28, 2025

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