Takis expands into independent and convenience sector with launch of PMPs
Cult snacking brand Takis is broadening its distribution to include the independent and convenience sector from August. In a UK first for the brand, Takis’ three SKUs will be available in price-marked-pack (PMP) format, allowing retailers to capitalise on the market that is growing at +17.6 per cent value & +6.8 per cent units year-on-year.
Available to order via Booker Wholesale UK, the expansion follows hot on the heels of a six-month stint exclusive to grocery. Fuego, Volcano and Dragon Sweet Chilli will be available in a 55g pack, price marked at £1.25. The new PMPs will provide shoppers with clear, consistent pricing, in turn growing Takis’ value proposition and driving impulse sales.
“Launching our spicy rolled tortilla chips into the independent and convenience channel is an exciting next step in Takis’ ambition to heat up the snacking category," said Marketing Manager Becky Allan. "What’s more, the addition of PMPs will allow retailers to further profit from the impulse snacking occasion, where intense flavours, such as chilli and paprika, have their moment to shine as spice is a key driver of impulse purchases. We know that 16-26 year olds are the age group most likely to purchase bagged snacks as a pick me up, reward, or to satisfy a craving, so this move ensures Takis is available to satisfy consumer demands whilst providing retailers with a revenue opportunity that will grow the category.”
Takis first made a name for itself when it went viral in the US, with global sales of the popular rolled tortilla chips surpassing $2bn. The UK convenience sector can now enjoy the brand’s three SKUs: the best-selling Fuego flavour, provides a blast of flaming hot chilli pepper and tangy lime, earning it an "EXTREME" rating on the brand’s Heat Meter. Takis’ Volcano variant meanwhile offers an intensely cheesy flavour with a cheeky fiery kick and is already has an excited consumer following, hunting down this intense snack! The newest to the Takis UK family, Dragon Sweet Chilli, ensures every bite is filled with a spicy sweet chilli flavour combination that tingles your taste buds. Marked as "Hot" on the Takis Heat Meter, these hot and spicy corn chips are sure to thrill true chip lovers. Intense snack — eat if you dare!
Takis Fuego, Volcano and Dragon Sweet Chilli PMP SKUs are available to order from Booker Wholesale UK from 1August, £1.25 (55g).
