Skip to content
Search
AI Powered
Latest Stories

Talking Cans: new look and campaign for Lucozade’s high caffeine stimulation brand

Talking Cans: new look and campaign for Lucozade’s high caffeine stimulation brand

Lucozade Alert has unveiled a new campaign – featuring a fresh new look – to drive awareness of the brand, and help retailers grow their sales.

It includes OOH adverts, digital placements across Spotify and online streaming platform Twitch, video on demand, social media, influencer marketing and in-store activations to encourage shoppers to reach for a can of Lucozade Alert and get them feeling ready to take on anything.


Brought to life through digital “talking cans,” the content inspires people to take charge of their day.

The array of dynamic social activity will extend through a series of interactive, fast puzzles to challenge the sharpness of Lucozade Alert consumers and drive shopper engagement. This is all underpinned by influencer marketing to generate further brand awareness.

The campaign launches this month with £1.2 million of investment reaching a significant 83 per cent of adults in the UK.

“Lucozade Alert has become a staple of the growing stimulation energy segment, worth £8.1million in value sales since launch,” said Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I.

“With its continued growth and the launch of our updated pack design, now is the perfect time to launch our new campaign. Talking Cans puts our brand’s witty, vibrant personality at its heart by encouraging Brits to grab a can of Lucozade Alert to help them through their busy day.

“This new campaign brings a fresh opportunity to build product awareness, increase shopper engagement, encourage trial, and drive additional purchases.”

Retailers should ensure their chillers and soft drink aisles are well stocked across the Lucozade Alert range to take advantage of the buzz created by this engaging new campaign, helping shoppers to easily pick up their favourite drink.

Lucozade Alert’s campaign will be live from February and run through to July across all key channels.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less