Skip to content
Search
AI Powered
Latest Stories

Tango introduces sugar-free Berry Peachy as part of Tango Editions

Tango introduces sugar-free Berry Peachy as part of Tango Editions

Britvic is committed to growing the fruit flavoured carbonates category with the launch of Tango Editions: a sugar free, rotational flavour series aiming to drive excitement for retailers and shoppers alike. It combines bold flavours, bold liquids and bold pack designs aimed at standing out on shelf and in the chiller.

New from the end of February, the first edition "Berry Peachy" is a great tasting, Peach and Raspberry flavoured drink designed to tickle the tastebuds and deliver the ultimate in tangy refreshment. The new flavour is available in a variety of formats to help cater to the many shopper missions currently driving sales in the channel.


Multipacks and 2L bottles are ideal for sharing occasions, while 500ml bottles and 330ml cans will suit shoppers who are seeking refreshment while on-the-go. With a vibrant pink liquid and a cheeky name, new Berry Peachy is set to be a hit with shoppers this summer, helping retailers grow their soft drink sales throughout the season and beyond.

“We know that convenience shoppers are constantly looking for something new to try, particularly in the fruit carbs category," said Phil Sanders, out-of-home commercial director at Britvic. "This is exactly why we have developed the Tango Editions range – to disrupt consumers through the introduction of a rotational flavour series which combines bold tastes, bold liquids and bold pack designs.

“Introducing no sugar products without compromising on taste is exactly what shoppers have come to expect, with nine out of 10 saying that flavour and taste are important considerations when choosing a soft drink, and seven out of 10 saying that sugar content or lack thereof is important . Sugar free carbonates are the most sought out option (54 per cent) when it comes to on-the-go soft drinks , so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.”

Tango as a total brand is worth over £52m RSV after growing 13.1 per cent vs last year, and its sugar free flavours represent a third of the Tango brand. Berry Peachy is set to follow the success of Dark Berry, which has added £8m to the category already since its launch in March 2021 , and 38.1 per cent of convenience retailers claiming to always making sure this product is on their shelves .

Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications, and in-store activation across retailers in out-of-home, convenience and wholesale.

330ml single can

• MRSP: £0.69

• Case size: 24

500ml bottle (standard and PMP)

• MRSP: £1.69/£1.09 PMP

• Case size: 12

2L bottle

• MRSP: £2.89

• Case size: 8

6 x 330ml multipack

• MRSP: £3.99

• Case size: 4

8 x 330ml multipack

• MRSP: £4.79

• Case size: 3

24 x 330ml multipack

• MRSP: £11.79

• Case size: 1

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less