This February, Tango is launching its latest new "Editions" flavour, Strawberry Smash, an explosion of great tasting strawberry and pineapple flavour.
The product is one flavour in Tango’s annual rotational flavour series, which has seen considerable success. Previous Editions, including Tango Mango, Paradise Punch and Berry Peachy, have all been crowned number-one new product development in the fruit-flavoured carbonates category in their respective launch years. The product is launching into the £1.2 billion fruit-flavoured-carbonates category , to provide greater choice to shoppers and further strengthen the growing category. Strawberry is a familiar flavour to consumers and when combined with pineapple it is set to smash taste-buds with the brand’s signature Tang.
Tango Strawberry Smash follows in the footsteps of Tango’s popular Mango flavour, which is already worth £12.7 million RSV following its 2024 launch. The new product aims to give shoppers the chance to enjoy a new, delicious sugar-free option, with no compromise on taste.
The launch will cement Tango's position as the second most purchased fruit-flavoured-carbonates brand in the UK, with over 5.3 million buyers, representing a big opportunity for retailers to increase footfall and sales from their soft drinks chiller.
“We know how hotly anticipated the next big launch from Tango always is, and with its refreshing strawberry taste and striking pack design, we anticipate this launch being a big hit with shoppers," said Ben Parker, VP Sales Off-Trade, Carlsberg Britvic. "Soft drinks is a crowded but exciting category so, we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages – from Gen-Z through to families. We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year”.
Rolling out from February, the fruit-flavoured carbonate will be available for a full year. The product will be available in 330ml cans, 500ml bottles (including price-marked packs), two litre and multipack (8 or 24 cans) formats, allowing shoppers to enjoy it at home or on-the-go.
