No Sunday brunch is complete without a great coffee, which is why Taylors of Harrogate has teamed up with popular Channel 4 food, culture and lifestyle show, Sunday Brunch, with a Taylors Coffee sponsorship that will keep Tim Lovejoy, Simon Rimmer and their guests, well fuelled.
The sponsorship, which began on the 6th April, features ident ads from the Yorkshire-based coffee business throughout the programme using the tagline, "From our family to yours" which looks to celebrate the coming together of viewers, the Sunday Brunch team and Taylors of Harrogate to create the perfect Sunday morning for fans of the show.
Taylors will be showcasing its full range of coffees, with blends including Hot Lava Java and the aptly named Lazy Sunday, in ground, beans and bags featured on-set and during the advertising breaks.
They’ll also partner with Sunday Brunch on a brand-new segment, ‘Coffee and TV’, where guests chat about what’s been on the box that week over a freshly brewed cup of Taylors coffee. And once a month, Sunday Brunch chef host, Simon Rimmer, will highlight Taylors range as he prepares a bespoke food recipe featuring a different Taylors blend as a main ingredient.
This sponsorship launches simultaneously with a wider campaign from the Harrogate coffee business, with Taylors investing into print and digital media with their ‘Great Coffee is in the Family’ campaign to further communicate the family values that guide their consistent commitment to sourcing, roasting and blending the highest quality speciality coffee.
Jack Scott-Paul, Taylors Senior Brand Manager, said: “Sunday Brunch is morning TV that’s good for the soul as well as the palate, so our coffee range is the perfect fit.
"As a brand, we pride ourselves on making coffee of the highest quality, and to team up with a show that’s so synonymous with great food and drink is a real pleasure for us. We’re thrilled to join the Sunday Brunch ‘family’ as a chosen partner.“
It takes a whole lot of fantastic people to make Taylors coffee, and we want to bring to life the extra care and attention that goes into each cup thanks to our family values and more than a century of experience. Our hope is that viewers will enjoy their Sunday Brunch experience even more along with a Taylors coffee.”
Rupinder Downie, Content Solutions Leader, Channel 4 said: “This partnership brings Taylors of Harrogate directly into the Sunday Brunch world with Channel 4’s audience always eager to try new products and recipes.
"These unique elements once again demonstrate our track record of integrating the brands we work with though sponsorship and product placement with proven results demonstrating that product placement positively shifts how viewers engage with brands!”
