Tayto Group, category leaders in Pork Snacks, are launching their biggest ever campaign for pork scratchings – sponsoring coverage of darts on Sky Sports.
This perfect pairing of pork scratchings and darts kicks off on July 13 with the World Matchplay tournament in Blackpool and continues all the way through to January 3 culminating in the epic finale of the World Darts Championship at Alexandra Palace.
Running across four major tournaments, this heavyweight campaign will be viewed by six million people delivering almost 300 million views. Featuring the commentary style and jargon unique to darts, it is certain to hit the spot with darts and scratchings fans alike.
In its first ever TV campaign for pork snacks, Tayto will shine a spotlight on their top-flight pork snacks – the No.1 selling Mr. Porky Original Scratchings, the unique Mr. Porky Crispy Strips, and Midland Snacks’ traditional Hand Cooked Pork Scratchings.
"We're incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship," said Tayto’s Marketing Director Matt Smith. “Darts and pork scratchings are the perfect partnership. Helped by the ‘Luke Littler effect’, darts is on a roll, as are pork snacks as the fastest growing segment in Savoury Snacks.”
Through this campaign Tayto aims to drive further awareness and growth of both Mr. Porky and Midland Snacks – reminding the nation that there really is "no matching a scratching".
