Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Golden Wonder launches best-selling crisp flavours in £1 PMP packs

Golden Wonder launches best-selling crisp flavours in £1 PMP packs
Image from Golden Wonder
Pooja Shrivastava
By Pooja ShrivastavaJun 27, 2023
Pooja Shrivastava
A passionate journalist with about a decade of experience, Pooja has developed a strong hold on the UK grocery retail sector. From exploring legislative changes, supply chain shifts, consumer buying habits, trends to retail crime, her work is driven by a deep belief in investigating, finding the truth and telling authentic unbiased stories. Be it convenience pathbreakers, wholesale trendsetters or Post Office Horizon scandal victims, Pooja has an equal flair for deciphering industries as well as human complexities. At Asian Trader, she aims to bridge the gap between policy, trade, and the shop floor, always keeping a finger on the pulse of what matters most to retailers.
See Full Bio
Follow:

Golden Wonder are now launching their best-selling crisp flavours in £1 PMP packs as it continue to stick to £1 price-point for its PMPs to drive retailers' margin as well as to give confidence to consumers of great value.

The new fully flavoured £1 PMP range includes Cheese & Onion, Spring Onion, Salt & Vinegar and Chip Shop Curry and will be available from July.

“Having spoken to retailers and consumers, the importance of sticking to the £1 price-point comes through loud and clear. The squeeze on consumers means independent retailers must give their customers confidence that they are getting great value through PMPs. Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst also delivering strong retailer margins,” stated Matt Smith, marketing director for Golden Wonder.

£1 PMPs are a must-stock and they have been the main driver of snacks category growth over the past 4 years, growing over three times faster than the market and accounting for half of all sales. Inflation pressure is forcing many brands to move above the all-important £1 price-point though Golden Wonder - with 75 years of delivering great branded value - is sticking with this price-point.

This commitment to £1 has helped Golden Wonder’s £1 PMP Snacks range outperform the market (+22.6 per cent vs +9.9 per cent). Building on this success, Golden Wonder has launched their best-selling crisp flavours in £1 PMP packs.

£1 pmpgolden wondergolden wonder £1 pmptayto

Related News