Skip to content
Search
AI Powered
Latest Stories

Ten international awards in two months for Sharp's Brewery

Rock, Cornwall-based Sharp’s Brewery has enjoyed a recent gold rush, taking home ten international brewing awards in less than two months.

Sharp's was awarded six medals at the International Beer Challenge 2020, three at the European Beer Star Awards and, most recently, a gold for its flagship amber ale Doom Bar at the Brussels Beer Challenge.


More than a hundred beers from all over the world were judged across the three events, blind-tasted by judging panels of publicans, brewers, retailers, and flavour analysts.

The European Beer Star awards saw Sharp’s collect two more gold medals, alongside the one for Doom Bar in Brussels, for Atlantic Pale Ale and Coconut Stout and a Bronze for speciality bitter Sea Fury.

At the International Beer Challenge, Wolf Rock red IPA and Coconut Stout both received silver medals, while Sea Fury, Belgian-style ale Chalky’s Bite, Camel Valley Pilsner and Doom Bar all came away with Bronze.

The 10 medals follow a number of other accolades achieved by Sharp’s in 2020 which include Sea Fury being named the UK’s best pale bitter and Wolf Rock taking home a bronze award in the World’s Best Dark Beer category at the annual World Beer Awards.

"At all three of these events, you’re being judged by some of the world’s most accomplished beer experts, making them a pretty accurate barometer of who is producing the best beer around the world," said James Nicholls, Marketing Controller at Sharp’s Brewery. "Having such a large contingent from our range awarded medals is a testament to the passion, innovation and skill shown by our immensely talented brewers.

“There are some phenomenal breweries competing in these awards so to be considered among the best is a real achievement. We are so proud that our beers are consistently recognised on the international stage for their quality and flavour and this year’s awards haul is an exceptional feat for the team.”

Sharp’s Brewery has a tally of around 150 international brewing awards, achieving thirteen in 2020 alone.

More for you

Coca-Cola Europacific Partners

CCEP unveils Christmas community giveaway for convenience retailers

Coca-Cola Europacific Partners (CCEP) has launched a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the festive season to help make Christmas extra special for their customers and local area.

Live from Monday (18 November), independent convenience retailers must be registered on My.CCEP.com to enter the daily free prize draw. Each of the 12 randomly selected daily winners will receive £1,000 to thank them for their support in 2024.

Keep ReadingShow less
Go big this Christmas with Maxi Babybel

Go big this Christmas with Maxi Babybel

Maxi Babybel, the limited-edition, supersized version of the snacking cheese, Mini Babybel, is making a festive comeback.

At 10x bigger than Mini Babybel, Maxi Babybel was last year’s No.1 Christmas cheese NPD, proving that a well-executed novelty can truly capture shopper imagination. Racking up more than one million TikTok views and 80K likes in the first 24-hours of launch. Engagement hit 10 per cent – double TikTok’s average of five per cent, helping to drive nearly £550K of sales in just one month.

Keep ReadingShow less
‘More Than Only Food and Drink’: EU campaign offers festive inspirations for UK retailers and wholesalers

‘More Than Only Food and Drink’: EU campaign offers festive inspirations for UK retailers and wholesalers

With its latest campaign, More Than Only Food & Drink, the European Union (EU) is looking to provide plenty of inspiration for UK retailers and wholesalers looking to update their festive ranges this year.

The EU has launched the comprehensive communication campaign, designed to showcase the EU food and beverage products to UK food industry professionals, in September, highlighting a diverse range of product categories, each with its own set of hero products and hidden gems, including: Processed and fresh meat; Dairy products, especially cheeses; Fresh and frozen fruits and vegetables; Bakery products; Confectionery; and Wines, spirits, and beers.

Keep ReadingShow less
Walkers Chocolates switches to new kerbside recyclable paper wrapper

Walkers Chocolates switches to new kerbside recyclable paper wrapper

Walkers Chocolates said it is switching its popular own brand Turkish Delight and Mint Cream chocolate bars into EvoPak RCM, a 100% recyclable paper wrapper.

The bars will begin rolling out to selected Premier and Asda stores this month.

Keep ReadingShow less
JET PoS

JET launches its biggest promotion offering Toyota Yaris Cross

Leading fuel brand JET has launched its biggest national promotion to date - Pump Up To 70 - with a chance to win a Toyota Yaris Cross Hybrid worth £26,000.

To enter the prize draw, part of JET’s 70th anniversary celebrations, JET customers simply have to fill their vehicle and stop fuelling at a price ending in £0.70 (e.g. £23.70). They then need to take a photo showing the price on the pump display, post it to their Instagram story and tag @JETLocalUK.

Keep ReadingShow less