Premium drinks company Ten Locks has added canned cocktail brand Ace+Freak to its portfolio, entering the booming RTD sector.
Ace+Freak Mint & Elderflower Spritz (5.5% ABV), Ginger & Lemongrass Mule (5.5% ABV) and Watermelon & Cucumber Sangria (4% abv) will be available to UK retailers and come ready to shake up drinking occasions.
Co-founded by Thomas Soden, award-winning mixologist and co-owner of Nine Lives cocktail bar in London, Ace+Freak appeals directly to the millennial consumer with bar quality drinks that look and taste great, made to the highest standard and in the most sustainable way possible.
“Appetite is huge for RTDs, but wading through the lower quality products can be a job in itself. What we have created is something truly disruptive – the range has real stand-out on shelf but beyond that will keep consumers coming back because of the quality of the liquid,” Soden said.
“Ace+Freak really does provide the next level of RTDs for the millennial and Gen Z market - it’s the gold standard for canned cocktails.”
Every can of Ace+Freak is made with high quality craft spirits, 100 percent natural ingredients, pressed fruit juices and purées, and wines sourced directly from co-operatives. The team at Ace+Freak distil their own botanical spirits specifically for each recipe, and continually assess and refine every aspect of their product, supply chain and distribution to ensure they operate to the highest standards and lowest possible carbon footprint.
Becky Davies who heads up Ten Locks said: “Ace+Freak is bold in its proposition and in its ambitions. With so much competition in RTDs we needed to come to retailers with a competitive proposition, while staying true to what we believe; brands can be an incredible force for good. In Ace+Freak we’ve found a kindred spirit. It offers a clear point of difference and demonstrates innovation. We’re confident retailers will embrace the brand above the competition.
“There’s a huge consumer thirst for exceptional quality, craft canned cocktails which have a clear, sustainable brand proposition, so Ace+Freak was created to give shoppers bar-quality drinks in a convenient format – be it for garden drinking, picnics, festivals, train journeys and beyond.”
Ace+Freak also supports The Great Oven Project, which builds giant community ovens in conflict zones and refugee camps in the Middle East. With every sale of Ace+Freak, 5p is donated to the project.
