Skip to content
Search
AI Powered
Latest Stories

Ten Locks expands El Tequileño range with new premium tequilas

Ten Locks expands El Tequileño range with new premium tequilas

Drinks company Ten Locks has added four new premium products to its portfolio from the tequila brand El Tequileño’s prestigious 1959 range.

Available to independents, high-end retailers, speciality food shops and drinks stores, the four-strong El Tequileño 1959 range lands in the UK this month with Ten Locks confirmed as the exclusive UK distributor.


The four SKUs are Platinum, Reposado Gran Reserva, Añejo Gran Reserva and the world’s first and only Reposado Rare, with prices ranging from £40 for the Platinum (700ml) up to £150 for the Reposado Rare (700ml).

“We brought the first El Tequileño products to the UK in October 2020 and we have had a phenomenal response, so we see real promise for the new 1959 range, especially in the run up to Day of the Dead in November and the busy festive season,” Becky Davies, head of commercial at Ten Locks, said.

“Retailers can tap into the increasing appetite for top quality tequila and unlock the potential of a sector that’s really making its mark here in the UK, with El Tequileño leading the way and raising the bar in terms of quality.”

The four new tequilas pay homage to the year of the brand’s creation, renowned as one of the world’s most sought-after tequila brands. Founded by tequila pioneer Don Jorge Salles Cuervo, the brand was named to honour the people of the town of Tequila, Mexico.

“Tequila has been gaining momentum over the summer season with El  Tequileño  doing a great job in educating the trade and consumers on the virtues of agave spirits. There’s a clear trend for trading up as drinkers are prepared to spend that bit more on an indulgent or unusual drink so we know the UK is ready for the premium, high quality 1959 tequila range from El Tequileño,” Davies said.

Steffin Oghene, vice president of business development at El Tequileño, added: “Ten Locks has been instrumental in the success of our brand in the UK over the last 12 months. We’re confident UK drinkers will welcome our 1959 range – British consumers like to know what they are drinking and are curious, asking questions and increasingly showing a genuine enthusiasm for Mexican agave spirits. Education and experimentation are key to the success of tequila – there’s so much room to grow in the UK and El Tequileño will show how exciting, enjoyable and diverse tequila can be.”

RRPs: El Tequileño 1959 Platinum £40 (700ml), El Tequileño 1959 Reposado Gran Reserva £50 (700ml), El Tequileño 1959 Añejo Gran Reserva £70 (700ml), El Tequileño 1959 Reposado Rare £150 (700ml).

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less