Pre-mixed cocktail brand EasyMixt has signed a distribution agreement with Ten Locks to supply the liqueur to the UK retail sector.
Dubbed the ultimate at-home bartender hack, EasyMixt empowers consumers to up their hosting and home-bar game, tapping into the trend of making high-end cocktails at home.
Be it for dinner parties, house parties or just for a night in, EasyMixt provides consumers with a reliable solution and should be considered a must stock in the year ahead to keep consumers coming back to the spirits aisle and experiementing at home, Ten Locks said.
“EasyMixt offers such a unique solution to cocktail making at home. Gone are the days of consumers needing to fork out for multiple different mixers and syrups to create just a handful of serves when hosting. EasyMixt opens up endless opportunities to creating bar-worthy cocktails at home, so consumers can up their hosting a-game,” Becky Davies, Head of Commercial at Ten Locks, said.
“As the appointed distributor in the UK, we’re incredibly excited to play our role in stirring up the industry norms when it comes to creating fantastic serves with this truly game-changing product. We’ll be working to unlock its full potential through securing additional retail listings to make EasyMixt a cocktail cupboard staple."
EasyMixt balances sweet, citrus, salt and bitter flavours in one bottle. Combined with its 12.5% ABV, it replicates the creation of bar cocktails by mixing natural citrus distillates – lemon, lime, pink, grapefruit and clementine – with a blend of acids and sugars for a full mouth taste normally only achievable by bar professionals using multiple ingredients.
The brainchild of Stu Bale, founder of innovative London based drinks lab Crucible, EasyMixt can be used to create 29 of the top 50 selling cocktails by mixing equal parts of spirit and EasyMixt before finishing off with the relevant garnishes.
Stu Bale said: “After almost two decades experience working with the best the UK bar scene has to offer, I’ve sampled thousands of cocktail creations from both amateurs and professionals alike that were over-complicated and offered too much room for error. That’s why we’ve worked hard to craft a brand that works for everyone – offering a cost and time effective, hassle-free solution to ensuring excellence in every cocktail, no matter what the environment.
“We’re proud to go to the next level with Ten Locks, who share our curiosity and creativity, coupled with a commitment to creating great drinks.”
EasyMixt (70cl) is available to the UK independent grocery and retail sector now via Ten Locks. RRP £20.
Jo Taylorson
