Tetley has launched their new brand positioning, “For the love of tea, For the Love of Tetley”, with a 360 campaign.
Opening with a national TV and social campaign, the campaign celebrates the love Brits have for tea, and all the different ways that they enjoy it. “From taking a flask of original Tetley to a rainy sports match, to enjoying a cup of herbal in bed, Tetley has the tea for every tea lover,” it runs.
The brand idea operates all the way onto pack, with Tetley giving over 1 million consumers the chance to share their love of tea. Consumers buying a pack of Tetley Original will be able to send on a free cuppa to a loved one along with a personalised message.
In 2022 the campaign will spread and continue further into online and social.
“We absolutely love this campaign, what a way to launch our new brand strategy," said Tuuli Turunen, Head of Marketing. "We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way. This is the start of exciting things for Tetley.”
