Skip to content
Search
AI Powered
Latest Stories

Thatchers Cider and Aardman collaborate on new campaign

Thatchers Cider and Aardman collaborate on new campaign

Thatchers Cider are back in the studio with multi Academy Award-winning studio Aardman for the next chapter of their pint-sized perfection advertising campaign.

Airing for the first time this weekend, the new series of commercials celebrate the nation’s passion for sport, with the pint-sized models adapting their cider making skills to try their hand at football and cricket.


The adverts, which will go live on sports channels from 18 May 2024 during the Premier League season climax weekend, use stop motion animation to bring viewers through the barn doors of Thatchers’ Myrtle Farm.

The adverts will run across the FA Cup Final and UEFA Euro 2024 tournament as well as the women’s Euro 2025 qualifiers.

The commercials are directed by award-winning talent Magdelena Osinska at Aardman studios in Bristol who says: “What makes Thatchers and Aardman such a perfect match is not just our shared west country heritage, but how we both marry traditional techniques with modern technology to achieve perfection.

“To bring our characters to life we blend traditional stop motion animation with state-of-the-art visual effects. At Thatchers they use their 120 years of expertise, coupled with state-of-the-art technology to create the perfect pint.”

With total dedication to their craft, it took a team of 34 people to bring the pint-sized world to life. Using puppets based on the Thatchers family and real people working at the farm, the animators shoot around two seconds of film a day.

“Working with Aardman is a dream come true," said Martin Thatcher, fourth generation cider maker and star of the ads. "We’re two South West businesses, filled with slightly obsessed perfectionists, that have used their attention to detail to become world leaders in their crafts.

“Down on the family farm we’ve been making cider with nothing but love for four generations and 120 years. It’s our dedicated attention to detail that delivers the perfect pint. It could only be Aardman, a company that shares the total commitment to painstaking perfection and is renowned for bringing joy to people’s lives, that could bring Thatchers to life in such an entertaining and heart-warming way.”

The commercial will be part of a multi-media campaign including linear TV, video on demand, cinema and YouTube. This will be enhanced by outdoor advertising and a consumer focussed social media campaign running across the summer.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less