Skip to content
Search
AI Powered
Latest Stories

Thatchers collaborates with Aardman Animations in new commercial

Thatchers collaborates with Aardman Animations in new commercial
Thatchers commercial 2023 Pint-Sized Perfection

Thatchers Cider unveils a new TV commercial today which sees the Somerset cider-maker collaborate with multi-Academy Award winning studio, Aardman.

Airing for the first time at 9.15pm on 25 May, the commercial uses stop motion animation to bring the viewer through the gates of Thatchers’ own Myrtle Farm home in a light-hearted and affectionate way.


Iconic elements of Myrtle Farm such as its orchards, help tell the story of carefully crafting the perfect drop of cider. Some familiar faces make an appearance throughout the commercial, including fourth generation cider maker Martin Thatcher making a big entrance for the weekly 12.30 tasting. Viewers may also recognise the iconic Thatchers hot air balloon from previous ads, as well as Myrtle, the family dog.

Thatchers Cider, with market leading premium brands including Thatchers Gold, Haze and Blood Orange, is still making cider at the same family farm where founder William Thatcher first grew and pressed apples almost 120 years ago. The Pint-Sized Perfection commercial tells the story of the Thatchers commitment to crafting the tastiest ciders.

“Partnering with Aardman, a truly iconic brand with such amazing creative genius, and situated in the West Country as we are, allows us to introduce consumers to a new light-hearted, storytelling creative about our ciders," said Martin Thatcher, who has had cameo appearances in all of Thatchers recent TV ads.

“With total commitment to quality, perfection and sustainability every step of the way, the commercial shines a spotlight on the Thatchers world in this contemporary way.”

The commercial will have a multi-media launch, the campaign continuing through to August. This will include linear TV, broadcast video on demand, cinema and YouTube. This will be enhanced with 48 sheet and 6 sheet OOH, and a consumer focussed social media campaign.

More for you

Vapes Bars unveils nicotine salt range Angel Salts

Vapes Bars unveils nicotine salt range Angel Salts

Vapes Bars has announced the launch of Angel Salts, a premium nicotine salt range designed to set a new benchmark in flavour, quality, and regulatory compliance.

Tailored for today’s discerning vaper, Angel Salts showcase the brand's commitment to delivering pure quality and innovation. These salts are also at the heart of Angel’s exciting new product line-up, including the much-anticipated Angel 1200 and Angel 20000, which promise to redefine vaping convenience and performance.

Keep ReadingShow less
Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less