Skip to content
Search
AI Powered
Latest Stories

Thatchers introduces apple and blackcurrant variant to its range of fruit ciders

Thatchers introduces apple and blackcurrant variant to its range of fruit ciders

Thatchers Cider is extending its range of fruit ciders with a new Apple and Blackcurrant variant.

The new cider will be available in 4x440ml and 10x330ml can packs, 500ml single glass bottle, and a price marked pack of 4x440ml cans.


The four per cent ABV Apple and Blackcurrant will sit in Thatchers fruit cider range alongside Blood Orange, Cloudy Lemon and Rose. With a proven track record in market leading innovation, each of these brands has helped reinvigorate the fruit cider category, with Thatchers Blood Orange in particular becoming the biggest BWS launch of 2022.

Thatchers is no stranger to the Apple and Blackcurrant flavour profile, having served a Dark Berry cider in the On-trade as part of its trio of draught Fusion Flavours for the past two years, and with a loyal customer base in the channel serving as a strong consumer pull.

Thatchers Apple and Blackcurrant is described as “a rich, refreshingly fruity cider, created with the sweetest dessert apples, a fresh berry aroma and bold natural blackcurrant flavour”.

“We have been inundated with requests from consumers for some time to produce a blackcurrant flavoured cider for the Off-trade based on its success as a Fusion flavour in the On-trade,” says Thatchers commercial director Jonathan Nixon. “Well over half of the fruit category is a dark fruit flavour. However, we know the category needs reviving and that there is huge potential ahead for a fresh approach in the category due to the continuing popularity of the flavour, particularly in Scotland and the North of England where fruit cider is so popular.

“Our new Apple and Blackcurrant flavour is different to any other dark fruit or berry ciders on shelf and provides a clear opportunity for retailers to benefit from the strong rate of sale that ciders from Thatchers generate, thanks to our total dedication to quality and great taste.”

Thatchers Apple and Blackcurrant will be launched in limited distribution from October with extended distribution into Spring 2024. It is set to be a must-stock drinks brand of the year.

As the UK’s fastest growing cider maker, Thatchers Cider has a proven track record in fruit cider launches, where it now holds the #3 position in the market.

With the provenance and heritage of Thatchers behind it, Apple and Blackcurrant cider will be aimed at the 25-40 year old age group. It is made with dessert apples including Fuji and Gala, with natural blackcurrant flavour to give a rich and fruity character.

Recommended retail prices:

4x440ml can pack: £5.89

500ml glass bottle: £2.25

10x330ml can pack: £12.00

4x440ml PMP: £6.69

More for you

limited edition Disney PEZ wholesale

wholesale PEZ dispensers

Hancocks launch new PEZ dispensers this spring

Confectionery wholesaler Hancocks is set to launch new licences within the popular PEZ dispenser range.

The new licences offers retailers the chance to link up with new film launches, and maximise sales through offering popular character-driven confectionery which is sure to grab attention in stores.

Keep ReadingShow less
Hancocks wholesale candy multi-buy deals

Crazy Candy Factory wholesale prices

Hancocks shares must-stocks for this Easter

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers unmissable savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less
Hancocks Launches Knockout Novelty Deal, Cola flavour

Hancocks novelty candy deal

Hancocks launches new Knockout Novelty Deal

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less
Best Canadian maple syrup brands in the UK

Pure Maple organic maple syrup UK launch

Pure Maple launches organic maple syrups alongside brand refresh

British-Canadian brand, Pure Maple, has announced that its line of 100% pure maple syrup products are newly certified organic and have undergone a rebrand ahead of push to capitalise on the growing consumer interest in alternatives to refined sugar.

The newly organic products include Pure Maple’s Golden Delicate, Amber Rich, and Dark Robust maple syrups, which have relaunched at a competitive price point and have a RSP of £6.00 - £7.89 for a 236ml / 312g bottle size. This translates to £ 1.92 – £ 2.52 per 100g.

Keep ReadingShow less