Thatchers launches new PMP for best-selling Thatchers Gold

A new price-marked pack has been launched by Thatchers Cider for its 4x500ml can pack of Thatchers Gold Cider.

Marked at £5.49, the price-marked pack will be available exclusively for the convenience and independent channel on the family cider maker’s best-selling cider, Thatchers Gold.

Price-marked packs are in demand by retailers and shoppers alike, as they help communicate confidence in the pack’s value for money.

“By stocking the price-marked pack, retailers can communicate value for money to shoppers," said Jonathan Nixon, Commercial Director at Thatchers Cider.

“This new pack for Thatchers Gold – our most popular cider which attracts more shoppers than any other apple cider – means we’re able to further support retailers and help boost sales by adding an extra incentive for shoppers to purchase.”

“We’re committed to supporting our customers with this growth opportunity across the convenience channel.”

Thatchers Gold has demonstrated its retail appeal with the largest value growth of any cider in the last three years.

“The Gold 4x440ml can pack is the top selling branded apple cider 4-pack in the major multiples so this new price-marked pack of 500ml cans provides a strong opportunity for convenience and independent stores to offer a point of difference," Nixon continued. "It will drive sales and demonstrate to shoppers they are seeing value for money.

“As shoppers continue to feel the pinch this spring and summer, they will be looking to get extra value in their basket. The PMP for Thatchers Gold is therefore this season’s Must Stock.”

Premium ciders retain their popularity with shoppers, with Thatchers, the UK’s #2 cider maker, continuing to outperform the cider market, in fact being almost a third up on pre-Covid levels.