Thatchers Cider is releasing its alcohol-free cider, Thatchers Zero, in a can format for the first time.
From 15 April 2024 Thatchers Zero, which is the fastest selling single bottle of all low/no ciders on the market, will be available in 4 x 440ml can packs in supermarkets, with other outlets coming online over the summer.
The new Thatchers Zero cans join the company’s other top performing four packs; Thatchers Gold and Thatchers Blood Orange – which take the tops spots as the bestselling supermarket four packs in both the apple cider and fruit cider ranges.
Alcohol free drinks are thriving and showing dynamic growth, currently accounting for around £304m of the take-home market and surging by 13.5 per cent in value in the past year. There has also been an increase of 439,000 buyers in the same period, growing the total number of households buying no/low products to around nine million.
“Thatchers Zero is the first choice for those who don’t want to compromise on taste and enjoyment, delivering on the premium experience that people are looking for," said Martin Thatcher, fourth generation cider maker. "With the low/no alcohol category booming, we’re excited to bring Zero into this popular format for the first time; giving customers a breadth of choice and increased value and volume.
“The innovation reflects the increasingly aspirational nature of the alcohol free category, with low/no drinks moving from something people are sampling, to being a fridge staple.”
Thatchers Zero is crafted using a selection of favourite bittersweet apple varieties, powered by Somerset sun, and pressed at the mill on Thatchers’ home farm to create the perfect, thirst-quenching, premium zero per cent cider.
