Cider brand Thatchers is set to launch a new campaign, titled Family, next week.
The commercial will be broadcast nationally, on TV and Video on Demand, from Monday, 17 August.
“This is an ad that’s warm with a smile in its heart. We hope everyone will be able to relate to it,” commented Martin Thatcher, fourth generation cidermaker at the family business.
“The sense of family runs very strongly throughout all we do at Thatchers, from our heritage and traditions, through to our quality and expertise in cider making. It’s something we’re all very proud of, and we know it’s something that will always stay true. There’s never been a better time to reinforce the message of family and caring for each other.”
Martin has a cameo role in the ad, as in previous campaigns, but this time joined by family members Anne and Eleanor. Cider makers Richard Johnson and Sophie Jennings also make appearances. Bill Bailey has provided the voice over to the spot which showcases the Thatchers cider portfolio of Thatchers Gold, Haze and Rosé.
The campaign will also run on social media.
