Thatchers signs up for talkSPORT cricket partnership

Thatchers Cider is continuing its support of top-flight sport with a new media partnership agreed with talkSPORT.

Starting 1 June 2023 Thatchers Gold will be sponsoring the cricket coverage on talkSPORT, the world’s biggest dedicated sports station.

Thatchers Gold will be featured on the Live England Cricket Updates on talkSPORT, with a 10” pre-recorded credit which will run on the live update every hour through to September.

“Live England Cricket Updates offer high frequency messaging to a sports mad audience during the day,” explained head of marketing Philip McTeer. “We’re delighted to be working alongside talkSPORT this summer to deliver these all-important updates that we know cricket fans follow intently.”

The partnership will be heightened during the England Vs Australia Ashes test series in June and July.

Following each of the five-day tests, a round-up feature will be broadcast on the Hawksbee & Jacobs Afternoon Show, where the pair take a look back at all the action from the key moments and talking points. The show will be bookended by 10" pre-recorded credits from Thatchers Gold.

The round up feature will also be supported by 30” pre-recorded promotional trails.

“With such a distinct broadcast style, we’ll be letting people know about Thatchers Gold in a way that reflects the character of talkSPORT, immersing it into the heart of the station,” he continued.

Thatchers is an enthusiastic supporter of sport in the UK, with sponsorships of Somerset County Cricket, Surrey County Cricket and Essex County Cricket; premier league football Southampton FC; as well as Bristol Bears and Bristol Bears Women; Bath Rugby, and Bristol City and Bristol City Women FC.

“Cricket fans across the country will be eager to see their season start, leading up to the highlight of this year’s Ashes test series. We’re delighted to be bringing Thatchers Gold right to the heart of cricket coverage on talkSPORT this summer with this exciting new partnership," said McTeer.

“The campaign for our delicious, refreshing Thatchers Gold Cider showcases the perfection in every drop that makes it so special, blended with all the drama and excitement from England Cricket Updates”