The Famous Grouse launches new global campaign

The Famous Grouse Blended Scotch Whisky has unveiled a new campaign focusing on occasions and the outdoors.

The ‘Spend Time in Grouse Country’ campaign invites consumers to enjoy their preferred moments - whether by the fire, in the great outdoors or catching up with friends - in a socially distanced setting or online.

“To celebrate and honour our history, we have created a reward space; a place where our drinkers can relax and connect with friends (whether on or offline) and take a moment to savour Scotland’s No.1 whisky. We simply call this place Grouse Country,” commented Joakim Leijon, global brand controller for The Famous Grouse.

“Our new Spend Time in Grouse Country global brand campaign is designed to fit into the challenging times we currently face, bringing some warmth and positivity to the Blended Scotch category and our consumers’ lives.”

The campaign will be rolled out in a number of markets this winter and will focus on above-the-line advertising and social engagement, as well as retail execution.