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The figures are in: Halloween confectionery sales spike terrifies dentists everywhere

The figures are in: Halloween confectionery sales spike terrifies dentists everywhere
Andy Marino
By Andy MarinoNov 03, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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New data from PayPoint’s UK network of 28,000 convenience stores has revealed that Brits drove a spike in confectionery sales over Halloween weekend (29-30 October) that would horrify dentists everywhere.

Compared to the previous four weekends, the below products were some of the most popular among consumers looking to stock up for trick or treaters, or just enjoy themselves:

  1. Cadbury Chopped Nut Black (+116%)
  2. Swizzles Chew Bag (+74%)
  3. Haribo Tangfastics (+66%)
  4. Daim Bars (+48%)
  5. Skittles (+42%)
  6. Cadbury Dairy Milk Caramel (+40%)
  7. Haribo Maoam Stripes (+37%)
  8. Munchies Bag (+36%)
  9. Maltesers Bag (+31%)
  10. Cadbury Dairy Milk Oreo Bar (+31%)

“While dentists might recoil in horror, I for one am delighted that this Halloween was as successful as ever for our retailers," said Anthony Sappor, Head of Retail Propositions & Partnerships, PayPoint. "It is a tough year for many people in the UK and I’ve no doubt that the opportunity to get together and have some fun over Halloween was a welcome one. We will continue to do everything we can to add value and drive footfall for our 28,000 retailer partners, who form the backbone of local community retail services across the UK.”

anthony sapporhalloweenpaypoint

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